and EVERYONE is rushing out right now to get a folding pos phone, Not
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Samsung Mocks Apple for Lack of Foldable iPhone in New World Cup Themed Ad
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The Samsung phones certainly are bending over... the iPhones looking on in horror...
Honestly though, it's a really strange advert.
Honestly though, it's a really strange advert.
Apple is rumored to be finalizing a foldable iPhone. Many MacRumors articles have discussed it
I do like the idea of a foldable phone, mostly because I like something that fits small in my pocket while also having a decent amount of screen space. I haven't seen a foldable phone which gets it right, though, unless you count the good old days of keypad flip phones, and the ship has pretty much sailed on those.
... Suddenly I want a foldable Palm Treo running a modern OS.
Anyway the ad was kinda cute, but c'mon, they're just brands doing brand things.
... Suddenly I want a foldable Palm Treo running a modern OS.
Anyway the ad was kinda cute, but c'mon, they're just brands doing brand things.
Yep, mock headphone jack, remove
Mock notch, introduce notch, build notched displays for Apple and some Android makers
Mock charger removal, then remove them.
Mock Apple’s lack of Foldables, eventually find Foldables unprofitable, remove.
Mock Apple management, but keep removing Samsung Mobile management in regular reshuffles.
Mock Apple’s 2nd place unit sales, but funny, they never mention iPhone vs Samsung revenues or profits. Or how Samsung Display significantly depends on Apple for sales and revenues.
“I wonder how many folding phones will survive until the next World Cup.”
Probably less than 25% in 4 years. Why? I expect Samsung to keep offering huge trade-in incentives & promotions for previous owners to keep buying sales up. That would take up ~50% of older models. I fully expect 25-40% of units to have failed or required repairs by 4 years of age, and knowing Samsung, these owners would abandon the Foldables after how they get treated.
Relatively small %, say 10-15% get resold because of poor residual or resale value and big depreciation in private resale market. “Refurbished” Fold 4’s, only 4 months old, being offered at $950-1100 depending on memory, already 45-55% loss of value.
Well, the 2022 year has seen a contracture of the smartphone market with much of it shrinking in the mid to low price tiers. While Samsung still retains overall unit sales leadership, it’s sales have fallen by 6-10%. Critically, the S22 Ultra is selling better than previous Note series, but at ~12M units expected, that’s not saying much. The Galaxy S series total might sell 30-35M, decent, but still dwarfed by premium iPhone sales. Foldables? Well, expected to be 10-12M from previous 7-7.5M, but now expectations have dropped to ~10M. IMO, I don’t expect Samsung to reach the 10.5M mark this sales year for the Fold and Flip 4 series.
I think Apple has explored the tech, the folding displays that are available (mostly Samsung) and have found it wanting, expensive, and less than durable or reaching an Apple level of expectation, quality, and reliability. Of course they have built prototypes with various designs. The total market for Foldables is still only 9-10M units total, all Android, and that is simply a tiny niche market in Apple’s production numbers, the BOM costs make it unprofitable in current numbers, and the risks of reputation hit with a flop are there. Even if all current Foldables were average price $1100, 10M units sold only is $11B total, huge for Android makers, less than 6% of Apple’s total 2021 iPhone revenue.
With the current macroeconomic situation worldwide, now is not the time to introduce a Foldable. It is also why Apple is waiting regarding introducing it’s AR device.
Precisely! Apple iPhone revenue and profits continue to remain relatively steady. Samsung’s mobile revenues improved slightly but have shown significant weakness in profits.
Samsung can’t mention revenue or profits because they’ve both been under pressure and will be for the next 4-6 quarters.
Apparently not enough at least for now. Despite Musk/Twitter saying they will remove device ID a month ago, nothing has happed yet. Yet.
They have a very small space, and Samsung is looking for something, anything, to differentiate itself from the Android pack, and trying desperately to compare itself to Apple and Apple users, someplace they think they will get conquest sales from. Samsung keeps pushing newer Foldables models (which really haven’t changed that much) to try to maintain premium and ultra premium sales. Unfortunately, IMO, the actual Android premium and ultra premium sales market keeps contracting and the install base is likely slowly shrinking also, meanwhile all Android growth, if any, is in the mid to low price tiers for all Android makers, save maybe Google. But Google’s Pixel sales numbers are also a drop in the bucket.
And still do- sort of go check mr who’s the boss and others about their Samsung collection and expanding batteries.
People have the same reaction every time I pull out my Apple NewtonIt makes sense to have foldable phone if the goal is to get noticed with ... aaaahs and the oooohs
Are they aware that they are also mocking every other phone they make? (and every non-folding Samsung phone owner)
Samsung is all in on foldables. Waiting to see what Apple's first foldable will be.
It's generally been considered acceptable for a smaller player in a market to attack the dominant player. Thus, Wendy's infamous 'Where's the beef' ad, Coke attacking Pepsi, Apple attacking Microsoft. It's generally a bad look, however, for the dominant player to attack smaller competitors. When Microsoft went on the attack against Apple back then, it was seen as tacky and overly-defensive.
Apple sells roughly 60% of the phones Samsung sells globally. It just makes them look like a bully to pick on a company that is second in unit sales to them.
Not that Apple would probably ever lower themselves to Samsung's level of name calling playground tactics...
But I would LOVE to see someone put together an ad that shows EVERY one of Samsung's post-apple-announcement Ads that lampoon the new feature Apple announced... and then cut to Samsung copying the SAME thing.
That would be hilarious.
And there are a lot of times this has happened. It would show them up and make them look pretty stupid.
Im surprised that a corporation as big as Samsung feels the need to behave like this - and more surprised that they continue to do so when it can be shown that they simply do the same thing themselves after criticising it.
SAMEsung are all about selling the latest model and not supporting the last one - their phones have a very short shelf life as a result - unlike Apples continued support of several years old phones with the latest iOS updates - statically a tiny proportion of 'current ' Samsung phones have the newest version of android and never will.
I hope Apple will never make a foldable screen. So useless and fragile. I really want to see a samsung foldable screen after only a year of use...
I've yet to see someone in public actually flip open their phone.
They sit on display in shops, untouched.
I don't know anyone who has bought one.
The disproportionate number of folding phones in this ad shows how little sales reality Samsung have,
I have nothing against a foldable or Android devices.
These are 4 generations in and have improved but still overpriced and noticeable fold lines.
They sit on display in shops, untouched.
I don't know anyone who has bought one.
The disproportionate number of folding phones in this ad shows how little sales reality Samsung have,
I have nothing against a foldable or Android devices.
These are 4 generations in and have improved but still overpriced and noticeable fold lines.
I cant imagine the 2nd hand market will be great either - I can still sell an iPhone 7 for reasonable cash (and did this year) - I cant imagine a 5 year old foldable will a) still work ? b) be worth anything ?
Corporations always want us to believe now is the time they finally got it right especially when they are attacking a competitor. It’s the same old tactics from the Cola wars. Just selling us **** we don’t need to push the competition to make worse **** we don’t need.
I'm looking for a device that is a workhorse, can be reliable as heck and amazing camera system, has great 1st and 3rd party apps and a fantastic eco system.
There's a phone for that, and it doesn't bend.
There's a phone for that, and it doesn't bend.
i thought we just had to know when to fold em and when to walk away?