All this commercial proved is that you don't need to stand in line for a Samsung phone[lack of demand]. Kind of hurts Samsung in a way that their marketing team apperantly didn't catch.
I disagree with this, most people don't think you need or don't want to stand in line to get the best product--only if you want it first. It makes it's point that appeals to others who won't stand in line outside on the first day of a new gadget before the reviews are in.
I do not like the ad though, it does not help Samsung in other ways. I am a marketer and I think it does put the product behind the product it is trying to compete with, even if it may be faster and has a bigger screen.
As others here have said, it doesn't show features and Apple is awesome at doing that in their commercials. I have both Apple and Android products with kids and wife owning the iPhones in the house.
The reason samsung doesn't tout features most likely is that by saying it can do something, they would have to pay money to the 3rd party app that allows it to be a feature, and the focus is on them rather than hardware and hard to explain OS features that allow it to happen. So they make up the generic exploding commercials targeting people who enjoy the hard edged wowness of technology and not the everyday use and hope they try the phone based on thin commercials. Windows is trying to do it with their new Windows 7 ads, but they are just not good in my opinion and show features no one would ever use in their home. This while Apple does excellent job of marketing what the phone can do for the everyday person because it has agreements with these apps to market their capabilities or they own them as in the iCloud and Siri. Both phones do the same thing, but I see why one side does not own the rights to market what it can do because it is all 3rd party app driven.
I was face chatting with the myTouch 4G with Qik since last Christmas non wi-fi, but I don't remember any equal marketing to that issue except by T-mobile who again was only comparing network speeds instead of some real life Dad's out of town and Mom would like to see his face. Yet I thought it is a huge step into the future and close to my Johnny Quest wrist video phone I've always dreamed about.
I was receiving texts from my son on my commute home via voice while replying back via voice that converted to text back to my son very reliably. Wow there's a commercial there but where is it? Maybe I have just DVR'd those out, but I haven't seen them. The commercial about Siri is a great job in showing how an iPhone can help make your life simpler and get the job done with voice recoginition.
Maybe all the marketing departments for these companies are already using Apple iPhones and they have never really done anything with their own products other than looking at the screen and seeing it's bigger. But reality says it is more that Android doesn't own the rights or don't care to market specific features as they are another company's property and would require solid 3rd party agreements.
Not saying one phone is better than the other because my wife's iPhone 4 (I know this from direct comparison)is better in some areas than the myTouch 4G and not in others (taking out the network issue of 4G completely, that's not a fair comparison of hardware and OS). I have found both to do the job of a smart phone quite reliably and usually people can make arguments about certain features being better one way or another on different phones. The reality is that overall the pluses and minuses for comparable phones even out and depending on other products you have and like that would tip the scale over to one side or another. (I.E Macbook/IPAD/Apple TV or PC/Android Tablet/X-Box 360, Windows Media Center).
I think the Ad could help Samsung a little to sway the independents, but Apple Marketing is doing it right by showcasing real life feature situations and as long as they keep that up and not rely just on the brand, Samsung and others will continue to follow.