Because your subjective opinion of the decisions don't square with reality. Plenty of people complained when cars replaced horses as well.
It's your comparison that's subjective and outlandish on equal measure. The reality is that me-too companies copycat Apple without any reality check.
Apple's "courage" was all about selling Airpods and introducing the "dongle" category. It remains a user unfriendly move to this day. And now that Samsung has debuted their own wireless buds with the Galaxy 10, it was a matter of time before they made BT audio a one way street.