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Samsung Shares Three New Ads Making Fun of the iPhone X's Notch, Lack of SD Card Slot and No Split Screen Multitasking

iapplelove said:
Sorry, but I won’t just let this go. My original thread was dead on.

The only difference between the old Mac ads and Samsung’s ads were the ones Apple made were better. That’s it.

The marketing campaign is the same, PERIOD.

I can’t wrap my head around the fact that you don’t understand that.

Didn’t I already say obviously the style is different? Duh they can’t completely rip off the idea of two people talking to each other, one representing a Mac, the other a PC.

The marketing is the same/ thus my original post, which does have like twenty something likes.
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Please stop.
 
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sidewinder3000 said:
Not sure what the point of this random link is. This is a small time, one-off promotion that a verrry limited number of people were probably even aware of (I’m guessing you had never heard of it until you googled it). Companies often do funny little promotions on April fools day or Halloween and will sometimes pull the leg of one of their competitors. This is very different than the massive, national smear campaign of misinformation that Samsung is waging against Apple, with tens of millions of dollars being spent in national media buys on major networks over an extended period of time.

And it looks like this promotion was not even in the United States (maybe England?) so the corporate guidelines about branding, and what is and isn’t acceptable are very different.

Again, not sure how this is relevant to the above discussion. This was a silly, fun jab from one brand to another that is utterly toothless. If you have a clip where Burger King running National television commercials claiming that McDonald’s makes their burgers from Mad Cows, then feel free to forward that.
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Your argument is wrong. Period. The ads are very different in style, tone & manner. This is not a subjective opinion, it is an objective fact. And it has been reiterated numerous times by some of the top journalists in the communications field. I will often agree to disagree in matters of opinion, but not in matters of fact. Your argument is bankrupt. It has no merit. There is no agreement.
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You made the statement BK doesn’t make fun of McDonald's. I posted a reply with a link showing they do. You then admit they do but not on a large enough scale to suit you. You then ask me to find a campaign by BK saying McD's uses mad cow meat for their burgers. Which you know doesn’t exist. Samsung’s ads are nowhere close to being on that level in any possible way. If you think that, I doubt many people would agree with you.
 
koa said:
You made the statement BK doesn’t make fun of McDonald's. I posted a reply with a link showing they do. You then admit they do but not on a large enough scale to suit you. You then ask me to find a campaign by BK saying McD's uses mad cow meat for their burgers. Which you know doesn’t exist. Samsung’s ads are nowhere close to being on that level in any possible way. If you think that, I doubt many people would agree with you.
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It certainly is “an example”, I’ll grant you that. But we weren’t talking about England, or Turkey, or Kuala Lumpur, were we? We were talking about how the two biggest tech brands on the planet behave in the largest market in the world. If you think that finding an obscure case of a one day joke that BK made in a foreign market is an equivalency to what Samsung is doing in the U.S. in substance, tone & manner, scale, or anything, then you’re way off base.

For a company of Samsung’s size and scale, with such massive market share, to be conceding the high ground and voluntarily playing second fiddle like such sad sack chumps is really embarrassing. BK has no choice but to play the #2 role—they are distant and forever also-rans in QSR. Even Apple, at the time of the Mac vs. PC ads, had such a tiny percentage of market share they were almost a rounding error compared with the dominance of Windows/PCs. For Samsung to voluntarily assume the mantle of whiny runner ups, when their mobile market share exceeds Apple’s and they are a sprawling worldwide colossus with revenues last year in excess of $170 billion, is beyond pathetic; it’s a tragically bad marketing strategy that is self-defeating and will keep Samsung in a perpetual state of stunting it’s own growth.
 
sidewinder3000 said:
FIRST: What you originally wrote doesn’t make sense:

“One overpriced phone with a Mickey Muse OS making fun of another overpriced phone with a Mickey Mouse OS

This is like Mcdonald's making fun of Burger King.”

If anything, it would be like Burger King (#2) making fun of McDonalds (#1). Except that even a Burger King doesn’t do that, because they have more pride and brand awareness than Samsung.

SECOND: Suggesting that either an iPhone or Galaxy, two of the most advanced, refined, and popular products in the history of consumer goods are “garbage” is pure nonsense.
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Again... Who is number #1 is irrelevant. They both trash outside the bubble of "Fast Food". There is no "BETTER"... just what is less garbage food.

You need to go take a class if you think these are the most "refined" consumer products ever created. Also, now "popular" is a metric for quality? - Microsoft did win o_O
 
a.gomez said:
Again... Who is number #1 is irrelevant. They both trash outside the bubble of "Fast Food". There is no "BETTER"... just what is less garbage food.

You need to go take a class if you think these are the most "refined" consumer products ever created. Also, now "popular" is a metric for quality? - Microsoft did win o_O
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Who is number one is absolutely relevant. It has to do with brand perception. Subconsciously, the wealthiest, or most productive, or most lucrative customer demographics in society do not want to be associated with under-confident products that seem jealous and are sniping at other brands or products. They are drawn to products that don’t trash other products, and instead relate the true benefits that a product brings to their life, and the positive feeling associated with a brand.

I think it is pretty widely accepted that iPhones/smartphones are among the most advanced, powerful, and refined products that have ever been available to consumers. But hey, I’m curious what class I should take that would teach me about what products that are more refined? That sounds like a super interesting class! Do you teach it? Please say you do! You sound like a genius.
 
sidewinder3000 said:
Who is number one is absolutely relevant. It has to do with brand perception. Subconsciously, the wealthiest, or most productive, or most lucrative customer demographics in society do not want to be associated with under-confident products that seem jealous and are sniping at other brands or products. They are drawn to products that don’t trash other products, and instead relate the true benefits that a product brings to their life, and the positive feeling associated with a brand.

I think it is pretty widely accepted that iPhones/smartphones are among the most advanced, powerful, and refined products that have ever been available to consumers. But hey, I’m curious what class I should take that would teach me about what products that are more refined? That sounds like a super interesting class! Do you teach it? Please say you do! You sound like a genius.
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Only in "context". You think "the wealthiest, or most productive, or most lucrative customer demographics in society" care that the Ford F Series is the #1 vehicle in America? or that Cocacola is the #1 selling drink? in context they #1 of trash or made #1 by the lowest common denominator of public taste.

Take off the name plates on a smartphone and basically saying "My Gadget made in China is better than your Gadget made in China"... cant wait for that MOMA exhibit.

What for? I take it back.. Drive an F1 pick up truck, eat McDonalds and keep the #1 Gadgets phone in your pocket. "Refined" to perfection.
 
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a.gomez said:
Only in "context". You think "the wealthiest, or most productive, or most lucrative customer demographics in society" care that the Ford F Series is the #1 vehicle in America? or that Cocacola is the #1 selling drink? in context they #1 of trash or made #1 by the lowest common denominator of public taste.

Take off the name plates on a smartphone and basically saying "My Gadget made in China is better than your Gadget made in China"... cant wait for that MOMA exhibit.

What for? I take it back.. Drive an F1 pick up truck, eat McDonalds and keep the #1 Gadgets phone in your pocket. "Refined" to perfection.
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Huh?
 
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