Microsoft never got into the hardware developing and releasing segment for years, however here we are, and same with Google. People change, companies evolve. No one is taking sides, we all agree that Apple does does excellent UX/UI, however that does not mean their have not made mistake, the point is that their learn from them. The same with Samsung, their make great hardware, their software needs works a lot of it, however their were more of a hardware company vice software. Apple being both. Microsoft and Android are software company, when comparing their hardware to Samsung there is no competition.
Samsung being an appliance company has their hands in a lot of pies, Apple focus these days is mainly mobile and computers is an after thought. Apple’s focus is narrow and there is nothing wrong with that. I remember an interview in the late 90’s where the CEO of Samsung basically said, we want to be a well known company that makes everything in a consumers house in 5-10 years and their will sell at a loss to reach that goal, similar to Amazon. I believe it is safe to say their have accomplished that goal. Their also want to have the best most innovative tech to be recognize as leaders from Korea worldwide to bring this tech at an affordable price. Well affordable price means their seem to have made cuts in the software department. However many developing countries have access to smartphones due in part from companies such as Samsung. Why should a select few be privileged when it comes to smartphones, LTE, internet, etc. Just because someone prefers to drive a BMW does not mean Kia should not manufacturer vehicles for people who would like the experience of vehicle ownership, many people view this as a stepping stone out of poverty.
