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I love the idea… and clearly, the design is not attractive enough to be shown… as they made a point to lower the lights so all we see is the screen and not the ginormously thick body and bezels. It's nothing like the concept video they showed us in the past. Love the idea, and once the tech can get even better… Apple will create something that is designed better.

Lol, wake me up when Apple has adopted AMOLED on all iPhone and iPad models. Even better microLED.
 
Now this is real innovation. Not ready for prime time yet but will get there. Also, it maybe the only way to get a smaller phone.

Conversely, Apple innovates by waiting 4 years to update the internals on the mac mini, with no change to design and by putting in a weak Intel graphics. And everyone cheers.
 
Just have to look at the AMOLED history to gage a rough idea. Apple tends to play it pretty conservative with their idea of innovation.

Innovations come in many forms. But aside that, isn't Apple already investing in the supposedly next-generation screens? MicroLED? To my understanding, Apple even made deals with some manufactories in order to develop these new type of screens. But I might be mistaken.
 
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Whether or not Apple follow this trend, it’s no different to other manufacturers following its designs. It’s the name of the game now, shamelessly copying each other. This isn’t innovation in its true sense, we’ve had foldable tech for many years. They’ve just perfected newer materials to make it work. The only difference I see, is if Apple did this, they’d improve it 100%, albeit 6 years too late. No give me a phone that can make pizza or coffee...that’s innovation. Speaking of innovation, Apple still do innovate. Their processors are killing it.

We have had foldable screen phones, I know of only one other and that is a bad excuse to be first to the market. We have had foldable phones with one screen in the claimshell, a keypad and a smaller display on the exterior. If Samsung had terrible display/screen technology Apple would not be using them. Only recently had LG been able to meet Apples standards for AMOLED phone displays.

I am curious to see this in-person.
 
I’ll wait until the 2nd and 3rd generation to get one. These will probably be the standard in the next 5 years.
 
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Lol, I seriously thought he was joking when he showed the front of device.

For a generation 1 product that will be shipping in the coming weeks/months this is a great first step. We know this is not vapourware at least. The display and design will only get better in the coming years.
 
I don’t buy for a second that this thing is thick to hide how cool it really looks. It’s thick because (when folded) you have 3 screens on top of each other and 2 batteries on top of each other. Of course it’s thick. When battery technology advances and screens get even more thin, their research can pay off, but for now, it’s going to have to be pretty ugly, and sure looks like it will be.
 



At its 2018 Developer Conference, Samsung today showed off its new foldable display technology, called Infinity Flex.

Samsung is using the Infinity Flex technology for a device that features 7.3-inch flexible display that can be folded in half. While in full screen mode, the device is meant to be used as a tablet, and when folded in half, it functions as a smartphone.

Samsung's Infinity Flex demo begins at about one hour and 22 minutes into the developer conference video
Samsung says that the Infinity Flex display is the "future of mobile display technology" and the foundation for the "smartphone of tomorrow."Samsung says that that to design the Infinity Flex technology, it had to invent new materials and reimagine the display from the ground up. The company developed an advanced composite polymer that's "flexible and tough" to replace the glass that's usually used as a display cover in smartphones.

samsunginfinityflexclosed.jpg

Samsung also developed a flexible, malleable adhesive that's durable enough to withstand hundreds of thousands of folds, and to make the display thinner than ever, Samsung created a new ultra thin polarizer that's 45 percent thinner than the technology used in its current displays.

samsunginfinityflexopen.jpg

A new software platform is being developed in partnership with Google that supports two UIs, one when the device is open and one when it's closed. Features like app continuity will allow for a seamless experience by keeping an app open when swapping displays, and up to three apps can be run at the same time.


According to Samsung, the Infinity Flex technology shown off on stage is part of an upcoming device that had elements of the design obscured. Samsung says that the device is not a concept, and that thanks to breakthroughs in manufacturing, mass production of the foldable smartphone/tablet is set to begin "in the coming months."

In the future, Samsung also plans to introduce new display technology that includes rollable and stretchable displays.

Article Link: Samsung Shows Off Prototype Smartphone With Foldable Display
This should not be macrumours news, unless you want us to buy Samsung phones.
 
Another win for Samsung (and ultimately Android) while Apple is doing what exactly? Raising prices on crippled devices they won't share sales figures on? LOL

Lol, and release an updated MacBook Air with a retina screen that is not P3 colour compliant after users have been asking for a better screen for years. While doing all this, replace the great KB with the junk 3rd gen butterfly mechanism KB that no one wants. Even the iPad Pro has a better screen compared to the MBA, speaking off why not adopt FaceID on the Mac line as it is, how expensive is this device components if the boarder can house all the components of a camera in a narrow space compared to the 2018 MBA (why such a large forehead).
 
Starting price will be around $1,999 in 2021. lol.

With prices rising every year, I can only imagine with Apple will start this thing at.
 
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Why were the lights dimmed when he demoed the device?

"...I would get into trouble if I showed you everything today."

He didn't open any apps. All he did was swipe up to make a still picture of app icons move off screen

Like most things in nature, life, and engineering, there will be some compromises to make it all work.
  • Effectively three displays (2 inside, 1 outside) = more power consumption
  • Flex circuit across the hinge = likely a high failure rate
  • Flex display at hinge = likely high failure rate
  • Flex display = likely low brightness, poor color accuracy, touch accuracy, etc.
 
Looks nice as a prototype. It’ll be truly groundbreaking if it bends when it’s dropped. Basically turning it drop proof.
 
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