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So you think it is good for shareholders not to see the unit sales? Why is this?
I don't think it's a good thing, but I'm not convinced it's a bad thing either. I can understand analysts criticizing it because they have to do more work to provide analysis. The drop in stock price was, IMO, irrational and ultimately it's good for shareholders as Apple can buy back more shares at a lower price.

As an Apple fan, I don't like it. The total number of iPhones that Apple sells is an interesting number. Makes for fun discussion. I guess in the end, we'll still know how many Apple sells, it'll just be an estimate just like all of the other manufacturers. Make for more interesting discussions.

Another point, if you've followed AAPL for long enough, you'll see that the street loves to punish AAPL. They are held to a higher standard than anyone else. Eventually the market will realize that AAPL is grossly underpriced and I'll be raking in the dough. Until then, I'll be content with my investment growing 25% annually.
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I know little about the stockmarket too. But in my armchair, I would think that the unit sales are a great indicator to tell how customers are reacting to higher prices.

Apple is a juggernaut and it would take time to be able to determine problems based on sales $ alone.
You would think that, but Apple has basically sold the same number of iPhones since the introduction of the iPhone6 (2014). When they kept the prices the same, unit sales were flat. When they increased the prices, unit sales were flat. I'm not convinced that increasing prices has very much impact to unit sales.
 
I know little about the stockmarket too. But in my armchair, I would think that the unit sales are a great indicator to tell how customers are reacting to higher prices.

Apple is a juggernaut and it would take time to be able to determine problems based on sales $ alone.

Rest assured... Apple will know how many units they sell.

They know exactly how many units they produce... how many they ship to stores... and how many get activated, connect to iCloud, etc. Apple knows everything about their iPhones.

They're just not sharing those numbers with the public anymore.

It shouldn't really change anything... other than making analysts' jobs harder. Analysts were guessing all along with every other manufacturer. And now they'll have to guess Apple's numbers too! :p
 
Rest assured... Apple will know how many units they sell.

They know exactly how many units they produce... how many they ship to stores... and how many get activated, connect to iCloud, etc. Apple knows everything about their iPhones.

They're just not sharing those numbers with the public anymore.

It shouldn't really change anything... other than making analysts' jobs harder. Analysts were guessing all along with every other manufacturer. And now they'll have to guess Apple's numbers too! :p
I know Apple will know, that wasn't my point. It was like you say, the analysts job will be harder.
Apples unit sales have either flatlined or falling and Apple have now hidden this. To me that is simply shocking
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but Apple has basically sold the same number of iPhones since the introduction of the iPhone6 (2014).
Are you sure sales have been flat since 2014?
 
I know Apple will know, that wasn't my point. It was like you say, the analysts job will be harder.
Apples unit sales have either flatlined or falling and Apple have now hidden this. To me that is simply shocking

Apple was one of the only companies who ever shared sales numbers in the first place.

Now they don't.

So now they're just like everyone else. :p

I understand what you're saying. But I think Apple knows what they're doing.

Instead of having people focusing on unit sales (which may or may not be falling, or may not even be important at all) they're shifting the conversation to other parts of their business. Like revenue. Like every other company.

You and I both know that units sales can't grow forever, right? It's impossible. For everyone, including Apple.

But that doesn't necessarily mean bad news for Apple. Apple is still making more money with the same or fewer units due to higher ASPs and from other growing parts of their business like Services, the Apple Watch, Airpods, etc.

I know it looks like Apple is trying to fool us... but I think they're just changing the rules of the game.
 
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And I guess these rules are fixed and cannot be flexible. I have seen first hand where inflexible school rules are bad. I have family that work in schools. I also have family where inflexible school rules have caused medical issues.

Except here, the third party sellers are not the target beneficiaries. Does Apple owe anything to them? I imagine any new rules or policies would be primarily designed around Apple and their stakeholders (app developers, customers and so on), while everybody else is an afterthought because the more considerations and variables you have, the more complicated any policy would be.

It feels to me like Apple’s love / hate relationship with jailbreakers. On one hand, how they modify the iPhone is none of Apple’s concern but on the other hand, the manner in which they go about it represents a security threat from Apple’s perspective. So when Apple issues a security patch which disables jailbreaking, it’s not because Apple deliberately sets out to screw them over, but because there is a legitimate security flaw which warrants attention. These jailbreakers are just the collateral damage.

Apple may not set out to deliberately screw their customers. But Apple makes the rules and the effect is that Apple does indeed screw over a given percentage of their customers. Louis Rossman says he gets 30 customers a day coming to him where Apple have placed a high repair cost due to their practices. Any company that uses a script like that is going to screw over their customers. If you have your wits about you or if you luckily get the right genius, then the outcome can be changed in to a positive one.
Apple has clearly prioritised quick turnover rate over pricing and maybe their own data shows that their customers by and large don’t mind paying for this convenience?

I mean, running a repair service, of course Louis Rossman is only going to see the negative cases. The problem then comes when you assume that just because a few people are unhappy means that everyone is unhappy. What about the rest of the users who are satisfied with the level of support that Apple is providing?

Personally, the few times I have needed to get my Apple products serviced, Apple ultimately came through for me, so I am fine by and large.

I recently took my Apple watch in to an Apple store. It was 2.5 years old and the touch functionality on the screen stopped working.
They said it was out of warranty. I told them that a screen should not fail in an unreasonable amount of time. Apple agreed with me and proceeded with the process.

The second line they gave me was that the Apple watch was not like other products and had to be sent away to be worked on and it could take weeks. This is not what I usually expect when I take things in to an apple store (which happens more often than it should). The next thing they said was that if it was water damage then it was not covered. Way to go Apple, you make obscene amount of profits that you cannot cover a few "waterproof" (note the inverted comments before people start to decry my choice of word) devices for water damage.

Time goes on and the watch comes back and my Apple watch is replaced. Didn't tell me what was wrong. Simply replaced the watch.

Same thing happened to me. My watch had chipping issues but it took three visits to the Apple store before they acknowledged it was a problem and issued me a replacement. It took a week though.

This is simply FUD. Cars have been repaired by third party repair companies for years. If a mechanic can safely work on a killing machine, then I have no qualms about a third party repair company working on my out of warranty products, especially since Apple will not do repairs.

Again FUD. People have eyes.

Nothing is stopping you from having a third party service your Apple products. Apple just isn’t making it easy for them.

That is one example, but no it was not the one I had in mind. I was thinking more like parts that are related to security.
Apple will flick the kill switch rather than reducing security. Apple wants the control rather than giving up said control to the customer. The customer must be the person in control of products that they purchase.

I think that for most users, this really isn’t a problem for them. If you don’t need to run windows or Linux on your Mac, having a T2 chip in your device simply means better security for you, at no discernible drawback.

Again, this feels like Apple doing something to benefit 80% of their users, possibly at the expense of the minority who might want such versatility, and it’s a trade off they are fine with making.

FUD, I have all sorts of products. I have all sorts of service needs. I also go to restaurants. Use taxis and so on the list is endless. There are shoddy people and practices the world over yet the cogs still keep turning and I can get good repairs and service If I am wise enough. Give customers the credit they deserve to be able to choose the appropriate service in the same way they go about making choices elsewhere. The world won't end if Apple gives up control of the right to repair.

I guess this comes down to Apple’s philosophy about wanting to dictate the user experience from start to end. I don’t see this changing anytime soon. If anything, I expect Apple to get even more closed in the future.

I don't think you are, but the consequences are the same.
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All of what you say about the right to repair is FUD. I am not going to spend a lot of time refuting all your claims. Perhaps if you start with one point then I might.
The fuse example was a relevant example of how Apple does not want to give up control. You can replace the fuse with any part you like.
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So you think it is good for shareholders not to see the unit sales? Why is this?

Not that it’s good, but that it isn’t necessary. I do believe that Apple choosing to do this now means they expect unit sales to either stay flat or even drop down the road, but the higher ASPs will likely still result in higher revenue figures overall, and that’s really all they need to know.

Just look at the uproar that ensued earlier this year over rumoured lower sales of the iPhone X. Imagine the pandemonium if and when iPhone sales do start falling for real, even as Apple is clearly transitioning to wearables and services and continuing to grow their install base via the grey market.

Apple is correct in saying that unit sales don’t tell the whole story, and it’s better that they do so now (while sales still look fine) than later (after sales start dropping).

But I do think we are digressing. My bad.
 
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Anyways, to get back on topic, I feel that the success any such foldable phone will have is going to hinge on what compromises the users are willing to put up with, and less so the utility of an expanding display.

So far, we have seen none of the drawbacks. And I believe there will be plenty. Will Samsung be able to pull an Apple, and get the core experience of such a product so right that customers go “this one feature is worth more to me than every other drawback combined”?

Samsung being Samsung, I somehow doubt it.
 
Anyways, to get back on topic, I feel that the success any such foldable phone will have is going to hinge on what compromises the users are willing to put up with, and less so the utility of an expanding display.

So far, we have seen none of the drawbacks. And I believe there will be plenty. Will Samsung be able to pull an Apple, and get the core experience of such a product so right that customers go “this one feature is worth more to me than every other drawback combined”?

Samsung being Samsung, I somehow doubt it.
I think it is going to “hinge” on the hinge. If any company can pull off a folding phone that is as nice as current phones hen they are on to a winner. I personally think it will be very hard to pull off a hinged phone in terms of materials but would love it if pulled off in dare i say it “the Apple way”
 
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Displaymate gave pixel 3 mxl, the "Best Smartphone Display" after xs max.

Sorry. XS Max is no longer best.

P.S. displaymate gives "Best Smartphone Display" moniker to nearly every screen they tested recently :) The proof is in the pudding. Look at each parameter tested and Note 9 excels in more than xs max. Sorry again that xs max screen is not better than note 9.

Actually. The Max is better. Look at the display readings between the two. XS is better.

The iPhone XS Max matches or sets new Smartphone Display Performance Records for:

· Highest Absolute Color Accuracy (0.8 JNCD) – Visually Indistinguishable From Perfect.

· Smallest Shift in Color Accuracy with the Image Content APL (0.4 JNCD).

· Highest Full Screen Brightness for OLED Smartphones (660 nits at 100% APL).

· Highest Full Screen Contrast Rating in Ambient Light (140 at 100% APL).

· Highest Contrast Ratio (Infinite).

· Lowest Screen Reflectance (4.7 percent).

· Smallest Brightness Variation with Viewing Angle (25% at 30 degrees).

· Highest Visible Screen Resolution 2.7K (2688x1242) – 4K Does Not appear visually sharper on a Smartphone.

DisplayMate Best Smartphone Display Award
 
Please go read the note 9 readings first.

Many of Max supposedly "best" is worse than note 9 :)

Color accuracy 0.5 (better than max)
Screen reflectance : 4.4 (better than max)
Screen brightness (auto) : better than max
Same with contrast rating, white, viewing angles etc where note 9 is better.

Actually. The Max is better. Look at the display readings between the two. XS is better.

The iPhone XS Max matches or sets new Smartphone Display Performance Records for:

· Highest Absolute Color Accuracy (0.8 JNCD) – Visually Indistinguishable From Perfect.

· Smallest Shift in Color Accuracy with the Image Content APL (0.4 JNCD).

· Highest Full Screen Brightness for OLED Smartphones (660 nits at 100% APL).

· Highest Full Screen Contrast Rating in Ambient Light (140 at 100% APL).

· Highest Contrast Ratio (Infinite).

· Lowest Screen Reflectance (4.7 percent).

· Smallest Brightness Variation with Viewing Angle (25% at 30 degrees).

· Highest Visible Screen Resolution 2.7K (2688x1242) – 4K Does Not appear visually sharper on a Smartphone.

DisplayMate Best Smartphone Display Award
 
Are you sure sales have been flat since 2014?
Yes, pretty much. I wouldn't have said it if I didn't know. I've been following AAPL for two decades now.

Unit sales peaked with the iPhone6 and then dropped down a little and flattened out.

The iPhone 6 was intro'd in late 2014, which Apple calls Q1-2015. Here's the annual unit sales figures for 2015 through 2018.

2015 - 231 million
2016 - 212 million
2017 - 217 million
2018 - 218 million

Compare this to the three years before the iPhone 6

2014 - 169 million
2013 - 150 million
2012 - 125 million

My point is that I don't believe that price is much of a factor in overall unit sales. Sales have been very flat over the last few generations. Just about anyone who wants an iPhone already has one. Sales going forward are going to be from people replacing their current iPhone and winning a few switchers from Android. Unit sales aren't going to grow anymore. This is pretty much the pattern across the mobile phone industry, but especially at the higher end where Apple makes their money.

Incidentally, this is the real reason (IMO) that Apple isn't going to report unit sales going forward. Not to hide flat/falling unit sales ... everyone knows that they've been flat over the last 4 years. It's not a surprise. It's been baked in the price of AAPL. The stock was rising because the ASP was growing the revenue/earnings fo the iPhone even though they sell the same number of iPhones every year. They want to tell a different story, the story where their Services drives growth for the next 5, 10, 15 years. They no longer want to give Wall Street the weapons to bludgeon the stock.
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I think it is going to “hinge” on the hinge. If any company can pull off a folding phone that is as nice as current phones hen they are on to a winner. I personally think it will be very hard to pull off a hinged phone in terms of materials but would love it if pulled off in dare i say it “the Apple way”
Regarding the folding screen, I really don't think it will find much of a market. IMO, it's a solution looking for a problem.

The China market would be needed for these kinds of devices to be a success, but I don't see the Chinese consumers wanting a folding screen for one big reason. The Chinese mobile consumer (and consumer in general) don't like parts that wear out. Chinese mobile users hated using the physical home button in fear of wearing it out. That's one of the major reasons that Apple went with a solid state home button, and then no home button at all.

A folding screen would never fly in the Chinese market unless they can make it wear it will never wear out at the crease. I might not have enough imagination, but I don't think it can be done.
 
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Over the years, Apple has chosen to do things that the tech and financial media has stated were horrible ideas. Time and time again, Apple has been proven correct.

For example, Apple opens up their own retail stores. I'd say that just about all of the media thought that this would be a huge financial blunder for Apple. After all, build-to-order mail order was how Dell was doing it and they were flying high. Gateway Country Stores didn't have any shoppers. What made Apple think they could do retail when the PC guys couldn't? The rest is history.

The point is that Apple doesn't really care what the media thinks is a good idea or a bad idea. They do what they always do, and it has nothing to do with making the media happy.

And then I walk by the Microsoft Store in the Aventura Mall and see about 10 people versus the Apple Store just about 20 stores or so away packed with at least minimum 50-60 people on even slow days. And quite frankly, the Microsoft store is in a more trafficked part of the mall.

It’s amazing how a different brand in the same “category” can be so different even in the same shopping center.
 
Not to hide flat/falling unit sales ... everyone knows that they've been flat over the last 4 years. It's not a surprise. It's been baked in the price of AAPL.
Almost been flat over the last 4 years, it fell 10% in one of them. If Apple hides unit sales, it also hides those drops.
Regarding the folding screen, I really don't think it will find much of a market. IMO, it's a solution looking for a problem.
I think it solves a problem, people want larger screens with smaller bodies. This is why phones are bezel-less
A folding screen would never fly in the Chinese market unless they can make it wear it will never wear out at the crease. I might not have enough imagination, but I don't think it can be done.
I feel the same that it would be hard to achieve, but then I only found out this month after some research that there are materials that can be bent repeatedly by a "certain" (smaller than a folding screen) amount without fatigue (breaking)
An alternative way to fold the screen is to use glass panels that butt together, the line would not be very visible but would have to be very careful in the design that the edges don't chip
 
That's patently incorrect. The cell signal was hard-coded to always show 5 bars even though that wasn't the case. They had multiple iPhones on the reveal stage for Jobs to demo & make it seem like it was only one iPhone because as @kdarling pointed out the software was so buggy that it crashed the phone constantly. That's as you put it is the equivalent of a "coy little glimpse in a dark room".
In the iPhone reveal WE LOOKED AT THE WHOLE DEVICE. Top. Bottom. Left. Right. Front. Back. Full view! Lights on! Take a look, everybody! We ended the day knowing what an iPhone looked like!! For the fifth time, I’m NOT talking about how well it WORKED on reveal day!!!!!

This Samsung event did NOT show us the whole device!!! We saw a bendy screen in a dark room! We were explicitly told that we were NOT being shown what the whole device looked like. He said he’s be in trouble if he showed us what the whole device looked like! We ended the day NOT knowing what the whole device looks like!!! We don’t even know what the device is called.

Everything you posted is true, and nothing you posted has anything to do with my point. I’m starting to think you’re putting me on.
 
All of what you say about the right to repair is FUD. I am not going to spend a lot of time refuting all your claims. Perhaps if you start with one point then I might.
The fuse example was a relevant example of how Apple does not want to give up control. You can replace the fuse with any part you like.
Only FUD because you do not have a counterpoint. The fuse example highlights the issue, you can replace the fuse with any part you want, and the example will hold.
Almost been flat over the last 4 years, it fell 10% in one of them. If Apple hides unit sales, it also hides those drops.
It's up to the investors to decide. Buy on the dip, the stock is going back up and the ones that laughing will no be crying.;)
In the iPhone reveal WE LOOKED AT THE WHOLE DEVICE. Top. Bottom. Left. Right. Front. Back. Full view! Lights on! Take a look, everybody! We ended the day knowing what an iPhone looked like!! For the fifth time, I’m NOT talking about how well it WORKED on reveal day!!!!!
Totally agree. However, one point is Samsung revealed the technology, not the device it would be installed on. But for what they did, they could have posted a youtube video. I guess I'm not impressed.
 
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In the iPhone reveal WE LOOKED AT THE WHOLE DEVICE. Top. Bottom. Left. Right. Front. Back. Full view! Lights on! Take a look, everybody! We ended the day knowing what an iPhone looked like!! For the fifth time, I’m NOT talking about how well it WORKED on reveal day!!!!!

This Samsung event did NOT show us the whole device!!! We saw a bendy screen in a dark room! We were explicitly told that we were NOT being shown what the whole device looked like. He said he’s be in trouble if he showed us what the whole device looked like! We ended the day NOT knowing what the whole device looks like!!! We don’t even know what the device is called.

Everything you posted is true, and nothing you posted has anything to do with my point. I’m starting to think you’re putting me on.

Aiyo. Don't need to over react. Samsung just teased us with the foldable phone. It is to hype interest until the actual announcement maybe coming soon in Jan. Samsung wouldn't have done all these if it is just vaporware. And it is a developer event!!! Not a product launch event.
 
You are forgetting Samsung as a company made record profit in 3rd quarter. Even if their smartphone business imploded (which I think is highly unlikely given the innovation that we can expect from the F and S10), Samsung will continue to do well if other phone makers do well since Samsung I'd supplying a lot of those components inside those phones including iPhones.
How are Samsung washing machines doing and how much relevance are they to this discussion?

I think the s10 may just bring sales up to prior models, but it's an interesting intellectual exercise to figure out why (reported) sales of the s9 and note 9 are dismal and probably didn't even meet Samsung internal goals.
 
How are Samsung washing machines doing and how much relevance are they to this discussion?

I think the s10 may just bring sales up to prior models, but it's an interesting intellectual exercise to figure out why (reported) sales of the s9 and note 9 are dismal and probably didn't even meet Samsung internal goals.

Dismal? Just your usual hyperbole :p

Note 9 sales was just a bit behind note 8 sales which was one of the best in note series. I wouldn't call that dismal.

https://www.sammobile.com/2018/10/16/galaxy-note-9-sales-south-korea/

Samsung had a difficult quarter with their smartphones sales esp mid range but as a diverse company still made record profit.

If it were iPhone sales that tanked, apple would have sunk along with it.
 
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Dismal? Just your usual hyperbole :p

Note 9 sales was just a bit behind note 8 sales which was one of the best in note series. I wouldn't call that dismal.

https://www.sammobile.com/2018/10/16/galaxy-note-9-sales-south-korea/

Samsung had a difficult quarter with their smartphones sales esp mid range but as a diverse company still made record profit.

If it were iPhone sales that tanked, apple would have sunk along with it.
Just some more FUD. How are those s9 sales doing. https://www.trustedreviews.com/news/galaxy-s9-disappointing-sales-3502954

https://www.forbes.com/sites/ewansp...-special-offer-discount-problem/#6d258ea23b24

Maybe be doing better than dismal, because they had to offer up promotions to move the unit.

I'm glad Samsung washing machines are doing okay, that they is very heart-warming.;)

As far as apple, the profits from the ecosystem are starting to balance out the heavy weight of the iphone sales, which is why Apple stopped reporting unit sales.
 
Only FUD because you do not have a counterpoint. The fuse example highlights the issue, you can replace the fuse with any part you want, and the example will hold.

It's up to the investors to decide. Buy on the dip, the stock is going back up and the ones that laughing will no be crying.;)

Totally agree. However, one point is Samsung revealed the technology, not the device it would be installed on. But for what they did, they could have posted a youtube video. I guess I'm not impressed.
Saying something is FUD is a valid counter argument to what you say which is illogical. One does not need to take away the rights of people to make apples job easier. I have given lots of counter points in these threads in response to you. You are the one ignoring them and giving no valid reasons.

The right to repair movement is taking this through the courts and winning. Why is this? Because Apples argument are not valid.

Why do you want to restrict peoples right to repair?

Why do do you condone kill switches in Apple products?

Why do you think that Apple should not make service manuals available?

Why do you think that Apple should not make service parts available?

All of these thing will be decided in law and the law doesn’t care what you think. Common sense will always prevail over what you think.
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Just some more FUD. How are those s9 sales doing. https://www.trustedreviews.com/news/galaxy-s9-disappointing-sales-3502954

https://www.forbes.com/sites/ewansp...-special-offer-discount-problem/#6d258ea23b24

Maybe be doing better than dismal, because they had to offer up promotions to move the unit.

I'm glad Samsung washing machines are doing okay, that they is very heart-warming.;)

As far as apple, the profits from the ecosystem are starting to balance out the heavy weight of the iphone sales, which is why Apple stopped reporting unit sales.
People report things that are in heir interests. People stop reporting on things that are not in their interest. Or do you disagree with that premise?
 
Saying something is FUD is a valid counter argument to what you say which is illogical. One does not need to take away the rights of people to make apples job easier. I have given lots of counter points in these threads in response to you. You are the one ignoring them and giving no valid reasons.
Going around in the proverbial circle as valid examples were provided and then countered with FUD. Apple seemingly wants to control over repairs to control the narrative of repairs gone bad, in my opinion and I provided and example of that.

The right to repair movement is taking this through the courts and winning. Why is this? Because Apples argument are not valid.
Where is it winning?

Why do you want to restrict peoples right to repair?
People can get their devices repaired anywhere they want. I am not stopping them and that's ludicrous to say so.

Why do do you condone kill switches in Apple products?
The note 7 should have had a kill switch.

Why do you think that Apple should not make service manuals available?
Why do you think that Apple should not make service parts available?
All of these thing will be decided in law and the law doesn’t care what you think. Common sense will always prevail over what you think.
No, the law will prevail and sometimes go against "common" sense.

People report things that are in heir interests. People stop reporting on things that are not in their interest. Or do you disagree with that premise?
Apple stopped reporting unit sales, what mobile phone company or division reports unit sales?
 
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Going around in the proverbial circle as valid examples were provided and then countered with FUD. Apple seemingly wants to control over repairs to control the narrative of repairs gone bad, in my opinion and I provided and example of that.
I'm not sure what you are going on about. Apple is trying at every turn to stop third party repairs. I can give lots of examples of this. But you simply need to google to see all the tactics that Apple is using.
You quote examples like if third parties are allowed to repair then thing of all the poor repairs that go out.
This is FUD. Yes you will get bad repairs and you will get great repairs. Stopping third party repairs is using the proverbial hammer to crack a nut. This is why I say it is FUD. Do you currently have issues getting a quality hotel, repair man etc.
Where is it winning?
Court cases.
People can get their devices repaired anywhere they want. I am not stopping them and that's ludicrous to say so.
You are advocating that Apple do not supply service parts or manuals.
Apple go out of their way with court cases and impounding official parts, trying to call them counterfeit.
Apple are abusing their monopoly powers. And yes Apple is a monopoly on iOS and Hardware.
The note 7 should have had a kill switch.
Who is being facetious now.
No, the law will prevail and sometimes go against "common" sense.
In your opinion. Those fighting the right to repair will disagree.
You might be happy being forced to go to Apple for repairs, doesn't mean others should have to.
Apple stopped reporting unit sales, what mobile phone company or division reports unit sales?
Why is that relevant? Apple reported them and now is not. We are talking about Apple here.
Reminds me of school ground language, "but he did it too sir".
 
Samsung gambled on flexible tech and lost once already with their curved tv’s which were not well received in the marketplace and are already in the clearance bins at discount stores.

With the billions they’ve invested in this, they are dying to make it marketable somehow.
 
Samsung gambled on flexible tech and lost once already with their curved tv’s which were not well received in the marketplace and are already in the clearance bins at discount stores.

With the billions they’ve invested in this, they are dying to make it marketable somehow.
What are you talking about? The TV lineup has nothing to do with their phone displays.
They've been using flexible panels in their phones since the Galaxy S6 Edge. The Infinity Display in the current phones are built on a flexible AMOLED panel.
Hell it's even used to roll the edges of the iPhone X/XS/XS Max displays.
 
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