Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.


macrumors bot
Original poster
Apr 12, 2001

Samsung today announced that it has worked with Apple to integrate iTunes movies and TV shows, as well as AirPlay 2 support, into its latest smart TVs. The features will roll out to 2018 models via a firmware update this spring and will be included on new 2019 models. iTunes movie and TV show access will come via a new dedicated app for Samsung's TV platform, available in over 100 countries.

With the new iTunes Movies and TV Shows app on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes -- including the largest selection of 4K HDR movies. iTunes Movies and TV Shows will work seamlessly with Samsung's Smart TV Services, such as Universal Guide, the New Bixby and Search, to create a consistent experience across Samsung's platform.
Apple's Internet Software and Services chief Eddy Cue weighed in on the partnership, noting "We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home."

Article Link: Samsung Smart TVs Adding Support for iTunes Video Content and AirPlay 2


macrumors newbie
Oct 19, 2014
Does this mean I can Airplay video and audio from my mac and iphone to a samsung tv, or is it just to Airplay audio from the tv to Airplay compatible speakers?


macrumors 68030
Jun 2, 2008
are there any inventive ways to do without the Apple TV and stream movies in 5.1 from your computer? EG, do these TV's have Plex or similar?


macrumors Core
Nov 14, 2011
A few thoughts:

  1. This, along with Apple Music on Alexa devices indicated Apple TV and HomePod are overpriced and not selling as well as Apple would like. I suspect we’ll see a cheap Apple TV dongle this spring. And I think this reaffirms that Apple has no plans to sell its own TV set.
  2. Apple is transitioning from a premium product company to a services everywhere company. Perhaps it’s what they have to do but it sure as heck isn’t that exciting.
  3. No idea what this means for Siri. Apple Music on Echo devices isn’t using Siri. I’m going to assume the iTunes app on Samsung TVs won’t be either. Wither Siri just as they promoted the ML/AI chief to the executive team?
Last edited:


Oct 11, 2018
My mind
I really don't use any of the built in apps on my Samsung TV and I went through and deleted what I could because I got tired of the small ad that appears in the little menu thing when I press the home button.

I'll continue to use my Apple TV. I bought a 4K ATV for every TV in my house. I think this iTunes update would apply to two of them.


macrumors 68020
Jul 25, 2016
Do I even need an Apple TV at this point
Since I’ve bought an lg-oled tv I’ve no longer use for my Apple TV. Today’s modern tv-sets make the Appletv obsolete. There hasn’t been any compelling reason for me to keep the Appletv. Much of the services Apple is offering are USA only and I find the Appletv too restrictive. Other than that it’s a stagnant platform.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.