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Meanwhile my 2016 model is left in the dust. The Smart TV functionality is such a bag of **** on mine that I doubt I will buy another Samsung. I've replaced the functionality with a Chromecast Ultra but it would be nice to have support for the Apple stuff.
 
This should’ve been done a long time ago. Apple should be putting these apps on Xbox, PS, Switch, Roku and other devices. If you’re not into gaming consoles or the other streaming boxes, then get an Apple TV. I never could understand why Apple forced consumers to view iTunes content strictly their streaming devices. In this case, Apple was lucky no one made a big push on purchased digital content for movies and TV. They won by attrition since no one could get ahead.

I hope Vizio, Sony, LG and Toshiba get these apps too.

Excellent news!
 
Samsung TVs tend to have picky ARC channels. It'll be interesting to see how many people can't get Dolby Atmos back to their receivers.

Edit to add: if Apple made 4K content exclusive to Apple TV, then will the Sammy app even have 4K? I see that is mentions the 4K library, but wouldn't holding that content back incentivize people to get an Apple TV? That way new people can "try" Apple's iTunes content with the built-in app and then if they want a better experience, be persuaded to buy an Apple TV?
 
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I absolutely think we are seeing the early beginnings of Apple repositioning itself as a brand.
Well said!
This should help their stock price since it has dropped significantly lately due to slowing phone sales.
It will become a "Brand" of "Services".
I'M ALL IN!
 
To my knowledge, Apple have never allowed third-party devices to stream video via AirPlay - only audio. You certainly haven’t been able to mirror an iOS device/Mac display to another receiver besides the TV as far as I can recall. I can play my music through my soundbar via the Sky Q box’s AirPlay connection already.

If this policy hasn’t changed, then it’s kind of limited in utility unless you primarily get your films from iTunes. I don’t know anyone who does, since in the U.K. we’d tend to rent them through a Sky box, but maybe it’s bigger in America. Many people also have Fire Sticks, from which you can also buy/rent films from Amazon. I reckon this is a partial answer to that.

Still, nice to have options. As others have said, I think Apple are realising that they can’t expect the rapid service growth they want by locking them behind proprietary hardware. Services are where the money is, but Amazon/Google/Netflix and Microsoft are really pulling ahead in key areas.
 
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Meanwhile my 2016 model is left in the dust. The Smart TV functionality is such a bag of **** on mine that I doubt I will buy another Samsung. I've replaced the functionality with a Chromecast Ultra but it would be nice to have support for the Apple stuff.
Haven't seen any Smart TV functionality that isn't a bag of hurt up to this day, they all suck, over complicated, slow, don't always work ... Chromecast and AppleTV are a bit better but not that great either.
 
This is probably a wise move and I don’t think it’s gonna hurt their sales necessarily, over time it may actually increase sales due to ubiquity/availability of functionality everywhere. Apple TV still has a lot of things it’s great for, this doesn’t replace it, but it gives consumers more freedom, flexibility and ease of use which is the nicest possible thing to do. By getting their services EVERYWHERE they just enmesh people more in their ecosystem.
 
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In order for this to work, that Samsung app will need account information to log into our iTunes accounts.
Can Apple guarantee that Samsung will not use our account information for undeclared purposes? Will they send our watching and browsing history back to its headquarters for "customer satisfaction research" purposes?
 
They’re setting up for what’s to come. Apple’s own entertainment content they’ve been investing in. Apple Music on Alexa which I won’t be surprised if they start adding exclusive audio content soon like more Beats Radio stations and exclusive talk radio like what Audible has. Apple Exclusive TV Shows and Movies on Smart TVs. There will definitely be some sort of Netflix like subscription coming for Apple content. The entertainment industry is shifting and Apple is getting in on it. AT&T bought Warner Bros and building a new service, Disney bought Fox and building Disney +, and Netflix bought a studio in NM and writing blank checks. Apple has to branch from their hardware to compete.
2020s will be more about services and software than hardware.
 
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Haven't seen any Smart TV functionality that isn't a bag of hurt up to this day, they all suck, over complicated, slow, don't always work ... Chromecast and AppleTV are a bit better but not that great either.

My LG OLED is fine... no problems.. works great, don't bother with any apple tv, firesticks or such things...

Don't care about iTunes, but hope LG support airplay too soon
 
I’m guessing the selling point for AppleTV now will be Apple’s new “Free with AppleTV” streaming service we’ve been hearing rumours about. Plus I actually really like the remote and the UI (as opposed to using a huge TV remote with a million buttons) but I may be in the minority there.
 
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are there any inventive ways to do without the Apple TV and stream movies in 5.1 from your computer? EG, do these TV's have Plex or similar?

Most smart TVs have access to a Plex app but oftentimes the hardware in the TV as well as the shiet Java platform they run on its quite slow and the experience isn’t all that great.
 
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Wow. I’d imagine this is a precursor to the launch of Apple’s TV streaming service. More signups, when the time comes.

Still, this is pretty shocking news, in a good way IMO.
 
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Apple is venturing into the territory of becoming a services company, and rather quickly. In an industry so saturated, to the point of exhaustion really, this is the only logical step for them. They’ve seemingly reached the peak of what a hardware manufacturer can achieve in today’s market. In the end such a move should prove to only be a good thing for consumers.

The only cause for concern I see is there are plenty of other companies already offering these same services, and doing it very well. iTunes, for example, has been for 18 years and it’s still just not very good. Netflix on the other hand, has mastered their service and content offerings. Ironically enough, Apple had the chance to buy Netflix years ago and passed, at a time when they weren’t so focused on service offerings.
 
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