Alot of Android devices have some nice screen sizes like 4" and maybe even 4.3" but you've gotta admit 5.3" for a phone is quite a stretch. Apple fan or not we all know Apple would not do something that stupid.
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Samsung "Street Challenge" Pits iPhone Against Galaxy Note
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Alot of Android devices have some nice screen sizes like 4" and maybe even 4.3" but you've gotta admit 5.3" for a phone is quite a stretch. Apple fan or not we all know Apple would not do something that stupid.
With one model on average every 12-15 months Apple cannot afford to be too flamboyant with their renditions of the iPhone. Their margin for error is minute.
This is what makes their success all the more remarkable. Tell any other manufacturer out there, you have one shot at it and whatever you produce is it for the next 12 months...
This is what makes their success all the more remarkable. Tell any other manufacturer out there, you have one shot at it and whatever you produce is it for the next 12 months...
Uhh, that woman is such a bad actor. I am an Android user, and I am embarrassed by this ad. Can my current phone crop out my head and put it on a basketball player? No. Am I disappointed? No.
Great strategy Samsung. Pick the biggest idiot on the street who owns an iPhone and ask them to tasks that no one in the real world does anyway.
The size of that phone is huge. I guess we'll need bigger pockets or a bag to carry it in.
The size of that phone is huge. I guess we'll need bigger pockets or a bag to carry it in.
From a marketing/strategy perspective I think this ad is doing an OK job. It's simply pointing out what the Note and its pen can do (out of the box) that the iPhone can not.
Sure beats the "me too" strategy that most campaigns follow.
It's not long ago that Apple themselves ran the Mac vs. PC campaign. Basically the same approach - Attacking PC on all the stuff a Mac can do better. The execution itself was of course nothing like this Samsung campaign and around a million times better IMHO.
Sure beats the "me too" strategy that most campaigns follow.
It's not long ago that Apple themselves ran the Mac vs. PC campaign. Basically the same approach - Attacking PC on all the stuff a Mac can do better. The execution itself was of course nothing like this Samsung campaign and around a million times better IMHO.
I kinda have to dispute that one as it comes out a wash. Photo in iOS5 has Crop and other baseline touch-up tools and can send the photo on to Mail or be accessed by any App that has access to the camera roll. Considering iOS5 is supported all the way back to the 3GS (something we rarely see from Andriod OEMs) This comes out a wash and at best brings this to a draw.
I personally would never buy the Note (not just because I'm a "fanboy") but I can see where it would be useful for other people. The size is kind of crazy for it to be considered a "phone", I wonder how long you can hold this up to your ear before your arm falls off.
Marketing isn't about playing "fair", its about proving a point no matter how realistic it is or not. I agree with many people when they say that the Note can do things that other Android phones can't do either, not just an iPhone. If they weren't biased they would have a WP7, Android and iPhone all up there for the "street battle", but w/e. I'm content with my iPhone and my iPad, but to each their own.
Marketing isn't about playing "fair", its about proving a point no matter how realistic it is or not. I agree with many people when they say that the Note can do things that other Android phones can't do either, not just an iPhone. If they weren't biased they would have a WP7, Android and iPhone all up there for the "street battle", but w/e. I'm content with my iPhone and my iPad, but to each their own.
I think it would be awesome if Apple came out with one of their usual commercials just showing things that iPhone can do...... And showcase everything that it supposedly could not do in this commercial. That would be a great subtle comeback without stooping down to the level of idiocy in these poorly done commercials.
Cropping photos in the built in photos app forces you to crop it to a rectangle (unless I'm mistaken, you can't even rotate the image by non-90 degree amounts.) The video showed the person arbitrarily (not forcing any angles or lengths) moving 8 control points to crop their head.
I just purchased my first android phone, last week to be exact. I have to admit the note caught my attention the screen size looks great, although huge compared to my iphone 4s, the size is not that bad for daily use.
I actually had my hands on the Samsung Note for about three weeks before the Super Bowl.
I think the device is very cool, even though I thought the size would hinder its appeal.
However, that being said, in my opinion, it in no way compared to the iPhone. The issue for me is it still uses Android. I have access to several Notes and Tabs and I cannot get past how clunky Android is.
Another issue I had was with the materials and manufacturing of the device. I found it to "creak" and "crack" when held or squeezed because of the plastic construction and assembly. Maybe this is to keep the weight down. Either way, I would have felt better if it was more solid like their Nexus or some other upcoming phones.
All in all, however, I can see power user/business type really getting use out of the device.
-Y.
I think the device is very cool, even though I thought the size would hinder its appeal.
However, that being said, in my opinion, it in no way compared to the iPhone. The issue for me is it still uses Android. I have access to several Notes and Tabs and I cannot get past how clunky Android is.
Another issue I had was with the materials and manufacturing of the device. I found it to "creak" and "crack" when held or squeezed because of the plastic construction and assembly. Maybe this is to keep the weight down. Either way, I would have felt better if it was more solid like their Nexus or some other upcoming phones.
All in all, however, I can see power user/business type really getting use out of the device.
-Y.
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Yeah, Apple is really well-known for being a follower.
What emotion, other than amusement, is this ad supposed to elicit?
And no, we're not laughing with you, Samsung.
That would just raise Samsung to Apple's level. I agree, it would be awesome, but only a tiny proportion of cell phone fanatics would get it, and it would just make it seem like Apple saw Samsung products as a threat. Hint: they're not.
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So both videos show the same stupid features? I thought they would use these videos to show a series of different situations that might set it apart from the iPhone. Instead it's just the same annotating a map, or taking the head off of a picture and putting it on another picture. Power features for sure.
In general, comparative ads are ineffective, which is why companies with strong brands (e.g. BMW, Apple) usually don't engage in them. It's possible to pull off ("Hello, I'm a Mac" was a notable example - and a notable exception to Apple's usual avoidance of comparative advertising), but it needs to be carefully done. The PC guy came across as sympathetic, actually. Importantly, those ads didn't actually show the two products. Audi also successfully uses this technique in some ads.
I think Samsung's advertising would be more effective if they simply touted the emotional appeal of their products, rather than call attention to their rival.
I think Samsung's advertising would be more effective if they simply touted the emotional appeal of their products, rather than call attention to their rival.
Not to mention its sexist undertones.
At least it wasn't anti-barista this time. Not that anyone defended the barista in the last few Samsung ads. Apparently those workers rank somewhere around the same appreciation level as mime artists.
It helps if you understand the technology. It's an active pen, not a dumb stylus. You can name on a few fingers the number of handheld devices with such a groundbreaking feature.
That's only because the screenshot function on most devices isn't integrated into the pen workflow.
With devices such as the Note or the Flyer, screenshots are often the starting point for a pen interaction, and therefore are a common action.
(I don't know about the Note, but on the Flyer you need only tap any screen with the pen, to instantly be looking at a screenshot that you can write/draw on top of, then send or store somewhere.)
I can honestly say that's what I thought at first. But after handling it for a few weeks, I got used to the size quickly.
Remember, it's a hybrid phone/tablet device. So it does need to be a little large. Once you start using the s-pen it makes more sense; well, to me it made more sense.
I wouldn't mind having one to keep. (Working on that)
-Y.
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Point taken - but I have yet to see them or hear them demonstrate to me what's special about it. I just see people using a stylus on a handheld device. I guess that's more a failure of the advertising.