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Declining in what way? iPhones are great, getting better each year. They don't do flipy-flopy stuff, gimmicks and whatnot, but they offer the best package on the market. They are still unmached in performance, security, ecosystem, and overall quality.
If you want any complaints, it's a lot harder to copy/paste text on iphones since they gave up on that zoom lens for precise text selection. I guess that's why kids just send screenshots.

And to go back on topic, Samsung hasn't changed since forever. They're trying to compete on larger numbers for ... something. They had more cores, more megahertz, more hertz and now more megapixels?

The really bad news is that's why Apple is getting annoying in some spots. They have no competition wrt to usability.
 
Re the Samsung Z Flip 4 - 15.9 to 17.1 mm thick! No thank you. My iPhione 12 Pro is 7.4 mm. (Which is, I am sure, exactly the same thickness as all the other iPhone 12 Pros in the world. I don't have a special model just for me. :) )

But the advert they were running in the UK followed the cat demographic:

 
Apple users can pat themselves on the back but I can tell you that it's pretty depressing when your moon shot with the latest iPhone looks like a blurry light ball and the one taken by a mid-range Xiaomi looks like something from National Geographic. For the kind of money we're paying cameras in iPhones should not be 5 years behind other manufacturers. It's really a shame...
Doesn’t matter what phone it is, you won’t get a good picture of the moon. And I seriously doubt that a Xiamoi one would look anywhere near as good as one properly done with a real camera and lens/telescope with proper post processing techniques.
 
This is the stereotypical response from an Apple fanboy/girl (not saying you are, but just in general) until Apple come out with that feature a few years later and then they laud it like it's the second coming of Jesus.
Unless, of course, you understand that my original post said any phone camera - which would include Apple’s. So how would that be a stereotypical fan post?
 
I had an S21 Ultra and yeah, I wish the iPhone had the zoom capabilities (up to about 30X) that it does.

But, this ad is obnoxious even for Samsung. In this ad Samsung is like Biff telling Marty his hoverboard needs more power. But instead of during a chase scene in a movie, its in the checkout line at a grocery store and Marty is a mom with her three kids who is like “wut?”
 
Leveraging features that are redundant on smartphones while not focussing on how you get to those features. Smooth strategy, Samsung.
 
Samsung makes some very nice looking phones, but I can’t stand Android.

Samsung is very good at marketing and having good looking designs, but durability is horrible. I owned different Samsung products before and all are "naturally" totally broken within 3 years. Not going to buy Samsung product again.
 
The last Samsung attack ad I remember (and I have probably missed a few between then and this latest one) is years ago when Samsung specifically targeted iPhone's relatively poor battery life with an add showing multiple iPhone users all huddled around power sockets in places like airports and coffee shops all fighting to get their chargers plugged in so that they could keep using their iPhones. At the time I had some sympathy with that jibe, especially when some years Apple actually reduced battery capacity compared to the previous year so that battery life was at best the same and sometimes slightly worse than the previous generation (the old Johnny Ive thinner, thinner, thinner era). Well, that Samsung ad has not aged well now that iPhones, particularly the Pro Max, are pretty much at the top of the rankings when it comes to battery life.

It will be interesting to see how well this latest Samsung attack ad ages. The tech industry tends to be a game of leapfrog and on that camera/moon-shot point I think periscope telephoto is rumoured for next year's iPhone? I wouldn't be at all surprised if in a year or two Samsung trying to take the high ground on camera quality might look a bit silly. Having said that, I would welcome a much higher optical zoom on an iPhone now but, having been an iPhone user for years and valuing other features such as battery life and the almost magical FaceID, I'm not going to go through the hassle of switching to Android for the sake of one more year (assuming the rumours are accurate) until iPhone increases the optical zoom and at some point my patience might even be rewarded by Apple leapfrogging Samsung on maximum zoom quality.
 
As usual, they focus on features that aren’t very important to me. And, honestly, people don’t need 108mp sensors in phones to display images in HD. And I can’t imagine being happy with any moon picture coming from a phone camera.
If these things don’t matter then why is Apple improving one of there camera’s from 12mp to 48mp & doing what the pixel 6 pro does already. The other thing is if it wasn’t for Samsung improving their flagship phones then apple would still be selling 720p screens on flagship phones and you would still have one camera at that.
 
That isn't true. While as per my previous comment - megapixel wars are dumb. But, Having more pixels - with a good lens - and good processing - and larger sensors - can be helpful.
That used to be the case, but with innovation within computational photography it’s again becoming the number of pixels and what you do with the pixels that counts. With enough (nearly) real-time processing you can do a lot with many pixels.

 
Sumsunk all the time tries to overestimate itself and the attitude of the market to itself. If I'd like to have a Sumsank, I'd bought some Semsonk, but I don't as well as I don't need any Somsongue-like innovations or any kind of Samsöngische shadow. I just need the iPhone. Period.
 
Samsung really doesn't need to despair. But for a company that doesn't need to despair, they really smell of despair.
I wouldn’t say that’s 100% true. The latest news is that Apple controls 50% of the smartphone market in the US (not the premium smartphone market, but the smartphone market period). This is the market that will buy high margin top of the line smartphones. Abroad, Samsung’s bestsellers are going to be low end and mid range smartphones, but the rise of Chinese Android phones is probably putting the squeeze on Samsung’s bottom line globally. While they’re in no risk of business failure because they’re such a large firm (and can always make money as a component manufacturer to other firms), a failure in the smartphone wars is almost certainly a black eye they’d prefer to avoid.

Edit: Yet, oddly enough, they wouldn’t be the first (and probably won’t be the last) established firm to hitch their cart to Android and get burned. Motorola, LG, Sony, HTC, Qualcomm, even Google to some extent. Android doesn’t kill the firms that hitch their cart to it, but it certainly does break them in some fundamental way. (Part of this seems to be the nature of software licensing for hardware manufacturers [Dell’s dependence on Windows and business sales means they’re stuck on x86, for instance, plus PC manufacturers are mostly the consumer hardware equivalent of “dumb data pipes”], but part of it seems to be unique to Android and/or the smartphone wars.)
 
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If these things don’t matter then why is Apple improving one of there camera’s from 12mp to 48mp & doing what the pixel 6 pro does already. The other thing is if it wasn’t for Samsung improving their flagship phones then apple would still be selling 720p screens on flagship phones and you would still have one camera at that.
Because marketing convinces people that larger numbers are always better.
 
Samsung is very good at marketing and having good looking designs, but durability is horrible. I owned different Samsung products before and all are "naturally" totally broken within 3 years. Not going to buy Samsung product again.
Love apple product and my iPhone, but they break as well after 3-4 years. My Apple TV broke a month ago, and all I did was watch tv and the keynotes. Not buying that one again :-(
 
You got to be joking right. It is Apple that is copying Android phones and they are still behind.

Most of the new features Apple have introduced, Android phones had it for years.
To be fair, Apple is one company, yet is somehow expected to match the combined features and functionality of every android phone combined. I will say that it's already no mean feat that Apple is not only holding its own, but (as per the latest article on iPhone market share in the US), pulling ahead in certain countries.

Second, the reality is that Apple can at least get around to copying those android features eventually when they make sense for a user to have (meaning there is really little incentive for an iPhone user to switch), and many of these features tend to enjoy better support from developers, but the reverse cannot be said for android. You know Google is never going to implement ecosystem features like ATT, unlikely to support their devices for a minimum of 5 years, or even come close to the level of support for Apple devices in the form of Apple Stores.

Not all these are hardware level features, but they form an integral aspect of the overall user experience nevertheless, and cannot be discounted when attempting to explain the degree of success and popularity that iPhones enjoy compared to the competition.
 
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