I agree. Competition is good. Apple needs peers to push them just like every company does.
But it’s disingenuous to pretend that Apple alone is “catching up” technologically with the iPhone X. The truth is that in plenty of important ways iPhones are technologically superior to Samsung phones, and every year they are playing catch up as well.
If you had FaceID and used it every day, you’d know why it’s a waste to have multiple security options like on the Galaxy. Especially when one of them isn’t really secure at all and can’t be used for making purchases, etc. (e.g. Samsung’s flimsy 2D facial recognition).
I don't think I'm being disingenuous at all. Lets see,
Wireless charging - catching up
OLED - catching up
Minimal bezel design - catching up
Faster CPU - yet "real life" benchmarks seem to show its a wash except in a few use cases.
FaceID - The one really new new tech in the X which is very good in some use cases, not so good in others (glancing under a table in a meeting or movie to check a message; in the car; retrieving from pocket, etc.). I personally would not want to have only FaceID. My opinion. On average, I'd be shocked if you spend less time that me unlocking our respective phones. My Gear S3 unlocks my Note 8 most of the time without me doing anything, and on the rare case it doesn't then the combo of Iris and FPS are pretty quick. I don't use face on the Note 8... I use Iris and FPS and they both are plenty secure.
Notch - I hope no other company tries to copy this.
I prefer my technical superiority to be things I can practically use. FaceID that provides minimal benefit while resulting in a big chunk of awkwardly missing screen. No thanks. A much faster CPU that results in real life results that are roughly the same, except for video editing/rendering... I don't do video work on my phone, so could care less. Tech that I use on the Note 8 - the SPen, Samsung Pay with MST, larger display... I'll take that instead. Along with running multiple apps in split screen, the ability to customize things the way I like them, freedom...
The bottom line is that Apple will stick with what you have in the X for 4 years. How many other innovative things will be added by others during that time. The one new thing... FaceID... will likely be replicated pretty quickly by other vendors. Whether it is or not, I'm not making a buying decision on a phone just based on how it is unlocked. Apple lately seems to pile all their eggs in one feature... like the Touchbar on the Macbook Pro, FaceID on the X.
Will be interesting to see how this all plays out through the next couple of product cycles. I don't expect any huge design departures from Samsung this round; and this year Apple will probably make everything look like the X and go all in with it.