You know, I'd actually contend that Apple is more like Porsche. Hear me out
While I realize Apple is more "mass market" product, that's really just a product segment (iDevices vs. Macs, I'd say Macs are certainly high end, less "mass market" price wise) - but more to the point: that's simply because the price entry point is viable for many consumers (i.e., people can spring for a $500 phone on a CC but not a $75K vehicle).
However, everything else about the companies are very similar:
They both make products with a fine eye to details/materials/construction
They both provide an end-to-end experience from purchase to service and support
The "specs" sometimes do not accurately convey the whole performance picture
They offer a limited range of products
They both sell to the high[er] end market (in the context of smartphones, iPhones are pricey, even when subsidized)
They tend to follow established designs, even when they conflict with engineering (engine in the rear, glass panel on the rear

)
They've both (apple most recently) explored new market segments, some purely to cover encroachment from the low[er] end (SUV and Boxster)
They've both very defensive of their tech, even when there's known issues ("Hey, I'm back for my 2nd RMS failure...")
They've both been extremely profitable
Just my humble $0.02 :