deathnite
macrumors regular
Apple is still heavily investing in LCDs. Switching to OLED means they have to reimplement many recent features they added to iOS devices like 3D Touch, Apple Pencil Support, True Tone Display, Variable Refresh Rate, etc...
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Good point about the 3D Touch. Tim Cook said that it was really hard to develop, and I actually believe him on this.
The OLED display used in the Apple Watch already has 3D Touch (Force Touch).