From Jim Dalrymple on the Loop:
Apple scored 5 out of 5 in every category, except price, where it scored 2. Samsung had threes and fours, but still managed to get a 5 in Overall Satisfaction. That doesnt make sense to me.
Here is how J.D. says it rates the categories:
The study measures satisfaction across five key factors (in order of importance): performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).
So cost is the lowest percentage of importance. Apple scored higher in every category, except price which is ranked the lowest by percentage, but yet Samsung wins?
If you do the math, the average score weighted as JD Power says they do should be:
Apple: 4.52
Samsung: 3.52
JD Power has some explaining to do.
Link:
http://www.loopinsight.com/2013/10/31/j-d-power-tablet-numbers-dont-add-up/