Samsung Wants You to 'Join the Flip Side' Instead of Buying an iPhone 14 Pro

[MacRumors]

Following the announcement of the iPhone 14 and iPhone 14 Pro, Samsung has released a new ad that seems to be aimed at convincing iPhone customers to try out its latest Galaxy Z Flip4, which, as the name suggests - flips.

The ad, titled "Join the flip side," starts with a Flip4 user showing off the device's design to what is presumed to be an iPhone user, highlighting features such as how it can stand up by itself to take group selfies. "I would never switch to Samsung. I love my phone," the iPhone user says, possibly playing on the idea of iPhone users being "stubborn" to try devices made by companies other than Apple.

The iPhone customer then becomes obsessed with everything that flips open and closed, such as a book, a toilet seat, and more. In multiple segments, the iPhone user is obsessed with folding things, such as a pizza, all while repeating to themselves phrases like "I've always loved my phone," "I would never switch," and "I will never switch to Samsung."

Towards the end, the iPhone user wakes up from the nightmare and attempts to fold their smartphone in half, and since it doesn't, they place an order for the Galaxy Z Flip4.

Before the iPhone 14 launch, Samsung released another ad mocking the "lack of innovation" expected for Apple's latest phones compared to the Galaxy S22 Ultra and Z Flip4.




Article Link: Samsung Wants You to 'Join the Flip Side' Instead of Buying an iPhone 14 Pro

 

[Zito Abroad]

Already did. Bought 2. Will never go back to a slab.

 

[ProfessionalFan]

I'm good. I prefer my phones without giant creases in the middle. Creases that have resulted in giant cracks at times as well.

 

[MattG]

No gimmicky crap for me, thanks

 

[antnythr]

Haha this is a pretty clever ad

 

[AirunJae]

If you want a foldable phone, get a foldable phone. I personally wouldn't get any phone from Samsung, but that's mostly because I find their software annoying and don't care for the aesthetics. But other people do, so good for them 👍

 

[1557750]

No thanks!

I prefer a sexy brick with iOS.

 

[Alpha God Vonn]

Already did. Bought 2. Will never go back to a slab.

You got a fold & flip ?

 

[Alpha God Vonn]

No thanks!

I prefer a sexy brick with iOS.

You must not then had a fold or flip. You’ll never go back . I’m getting next years Fold

 

[chrisdazzo]

I don’t know who we’re all trying to kid - we’re pretty stubborn, but for good reason. Ye olde walled garden is a nice place to spend time.

 

[LiverbirdBln]

If you want a foldable phone, get a foldable phone. I personally wouldn't get any phone from Samsung, but that's mostly because I find their software annoying and don't care for the aesthetics. But other people do, so good for them 👍

Wondering why they don't invent a better design for Android. I feel Samsung is making everything I dislike about Android even worse. Not convinced by their phones, even though I think foldable devices are a cool idea. But nothing beats the smooth user experience with Apple products.

 

[nfl46]

It will be hard for me to go back to a regular phone after using the Fold4.

 

[ProfessionalFan]

Haha this is a pretty clever ad

Not really. It just continues the trend of Apple living rent free in Samsung's head. They just can't stop mentioning them. Really shows which company is way ahead. Hint, it isn't Samsung.

Edit: Because Samsung fans are filling up my notifications telling me Apple isn't mentioned here. Replace "mentioning" with "referring". There you go. Because it is 100% clear who Samsung is referring to here, Apple and the iPhone.

 

[Alpha God Vonn]

No gimmicky crap for me, thanks

There’s no gimmicks. It does as advertised

 

[NARadyk]

Loving these ads. 😂

 

[Alpha God Vonn]

I'm good. I prefer my phones without giant creases in the middle. Creases that have resulted in giant cracks at times as well.

Can tell you never owed 1

 

[MiniApple]

Don't have a use case for a folding phone unless all the smaller phones die out.

It's a funny ad though.

 

[Graphikos]

The only fold benefit they tout is that it's "great for group shots" and then compare it to a toilet seat?

 

[star-affinity]

Not really. It just continues the trend of Apple living rent free in Samsung's head. They just can't stop mentioning them. Really shows which company is way ahead. Hint, it isn't Samsung.

Maybe so, but I still think the ad was funny.

 

[antnythr]

Not really. It just continues the trend of Apple living rent free in Samsung's head. They just can't stop mentioning them. Really shows which company is way ahead. Hint, it isn't Samsung.

Ok bud 👍

 

[TheYayAreaLiving 🎗️]

Thank you, Samsung! But too vested at Apple and iPhone. iPhone rules the world. 👑

 

[I7guy]

I’m good. But thank you Samsung. Now if you want to send me an eval unit so I can compare to my soon to be pro max, let me know.

 

[thislsmadness]

I'm a sucker for folding screen tech.. but good lord Samsung has the worst marketers. "It can stand up by itelf and take group shots".. thats your sell for why folding screens for better? 🤦‍♂️

 

[bendodson]

to what is presumed to be an iPhone user

Looks like an Android phone at the end when she's ordering the Flip...

 

[Mr. Dee]

Why the desperation? Geez, they already corner the market in developing countries with their A and S series. They just want more, more, more. Let Apple be Apple. Don’t try coercing anybody into buying your phones. It’s an ecosystem, we like it and it works.