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macrumors bot
Original poster
Apr 12, 2001

Following the announcement of the iPhone 14 and iPhone 14 Pro, Samsung has released a new ad that seems to be aimed at convincing iPhone customers to try out its latest Galaxy Z Flip4, which, as the name suggests - flips.

The ad, titled "Join the flip side," starts with a Flip4 user showing off the device's design to what is presumed to be an iPhone user, highlighting features such as how it can stand up by itself to take group selfies. "I would never switch to Samsung. I love my phone," the iPhone user says, possibly playing on the idea of iPhone users being "stubborn" to try devices made by companies other than Apple.

The iPhone customer then becomes obsessed with everything that flips open and closed, such as a book, a toilet seat, and more. In multiple segments, the iPhone user is obsessed with folding things, such as a pizza, all while repeating to themselves phrases like "I've always loved my phone," "I would never switch," and "I will never switch to Samsung."

Towards the end, the iPhone user wakes up from the nightmare and attempts to fold their smartphone in half, and since it doesn't, they place an order for the Galaxy Z Flip4.

Before the iPhone 14 launch, Samsung released another ad mocking the "lack of innovation" expected for Apple's latest phones compared to the Galaxy S22 Ultra and Z Flip4.

Article Link: Samsung Wants You to 'Join the Flip Side' Instead of Buying an iPhone 14 Pro


macrumors newbie
Aug 26, 2022
If you want a foldable phone, get a foldable phone. I personally wouldn't get any phone from Samsung, but that's mostly because I find their software annoying and don't care for the aesthetics. But other people do, so good for them 👍
Wondering why they don't invent a better design for Android. I feel Samsung is making everything I dislike about Android even worse. Not convinced by their phones, even though I think foldable devices are a cool idea. But nothing beats the smooth user experience with Apple products.


macrumors 68040
Sep 29, 2016
Haha this is a pretty clever ad
Not really. It just continues the trend of Apple living rent free in Samsung's head. They just can't stop mentioning them. Really shows which company is way ahead. Hint, it isn't Samsung.

Edit: Because Samsung fans are filling up my notifications telling me Apple isn't mentioned here. Replace "mentioning" with "referring". There you go. Because it is 100% clear who Samsung is referring to here, Apple and the iPhone.
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macrumors regular
Sep 3, 2020
Don't have a use case for a folding phone unless all the smaller phones die out.

It's a funny ad though.
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