And I must ask - so what? You can start moving goalposts or talking about profit margins, etc. Doesn't change this report. At the end of the day ask yourself this question - Are you using the device that best suits your use case? If so - great. If not, consider buying something that does. Nothing else really matters. Samsung isn't going anywhere. Apple isn't going anywhere. Both have plenty to offer consumers.
This is important data to keep in mind when comparing unit sales.
If you can't see the difference between selling a $700 phone vs a $100 phone I can't help you.
Bottom line is Apple does not sell low end phones. So its pure stupidity to compare their unit sales vs a company that does.