It's too bad that the mainstream media likely won't even report on this. Stories were everywhere about the iPhone 6 Plus bending (even my small town local news covered it) but nobody really cares about Samsung news so the general public will likely never even hear about this.
The only reason I care is because I still get people from time to time who see my iPhone 6 Plus and ask "has it bent yet?" or "aren't you worried about it bending?"
Well, there's an old Hollywood saying, "There's no such thing as bad publicity." For Apple fans, the fact that Samsung gets less press is a good thing, whether it's good press, or bad. All the Bendgate ads and PR from the competition did was sell more iPhones - they reinforced the idea that iPhones are the standard against which all else is measured (you don't see many HTC, Motorola, or Samsung ads that call-out HTC, Motorola, or Samsung).
For that matter, in terms of profitability, it really doesn't matter how many (or few) $17,000 Apple Watches are sold. The fact that they exist has generated a billion dollars worth of free advertising/buzz.
I suspect one reason Apple backed down from suing Samsung was that it was generating too much publicity for Samsung. As my mom might have said, "Just ignore them, and they'll go away."
Before John Scully came to Apple, he ran Pepsico. Those were the days of The Pepsi Challenge. The message was, Pepsi tastes better than Coke. In the end, both Pepsi
and Coke gained market share. The real losers were brands like RC Cola, whose names were never mentioned. Back in the day, one of the smaller brands (it might have been RC) ran a campaign along the lines of, "Our product tastes great, and it's cheaper than [bleep] and [bleep-bleep]!" All that bleepin' did was get folks to think about what names were being bleeped-out.
