Samsung's New Galaxy Tab TV Ad Feels a Lot Like an Apple iPad Ad

[charlituna]

Since when is "focusing on an emotional connection with the viewer" "Apple's" style? Did they patent that too?

Reread the article. It straight up says that while Apple has no legal claim to this style it is telling that Samsung used the same type of tone, shots, even music. in the court of public opinion they are copying Apple again even if legally they get away with all of it.

Sad part is that the Court of Public Opinion is probably going to be what ruins them even if the Court of Law sets them loose. People that read sites like this will be aware of Samsung's constant "Inspiration" from Apple and turn a highly critical eye on Samsung's products to the point of perhaps turning away from them. Their families will see them with an iPad and since they are the family expert, everyone will get an iPad. At school the PTA will say "well we already use an iPad at home so the kids know it so it seems to make more sense to get iPads and some strange thing they will have to waste time to relearn". same thing at work and so on.

Even if only 25-50% of folks that read sites like this are turned off by Samsung's antics that can ripple into huge wins for Apple.

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Hey, can YOU spot the korean person in this spot?

Yeah I noticed that. Korean voiceover on a couple of white folks. Wouldn't it make more sense to do a couple of versions of this to reach out to the actual audience

 

[Swift]

I don't believe you can sue anyone for copying your ad.
The lawyers would take care of instigating it if it's actually possible to sue and win.

Well, there is copyright, and commercial interest, in advertising like any other bit of IP. But there's no suit in this, though it's important to remember that Apple brought patent objections to Samsung, but the other part of the Samsung suit, far more than HTC or Moto, goes into detailed copying of trade dress, trademarked, etc. They copied the icons on the iPad screen. They copy in many, many ways, that the other Android clones don't. That's the meat of Apple's complaint against Samsung. I love the technical genius of Samsung, but it likes to copy more than it really should -- for its own good, and the good of the consumer.

This ad could have the same storyboard as an Apple iPad ad. The overall look, the examples taken -- it's very much like Apple, on purpose, but an Apple that made computers that all copied HP, for example. Ugh.

 

[Simplicated]

I mean that's what Asia is best at. Copying.

That's stereotypical.

 

[rjohnstone]

Maybe Apple should just buy Samsung.

They couldn't afford it.

As for the ad, Apple is not the first to use this format and most certainly will not be the last.

Still trying to figure out how an ad agency that uses an age OLD format for a commercial is "following Apple's lead" or copying Apple.

The maturity of the comments around here has dropped below pre-school level.

And I see *LTD* is leading the charge as usual.
Dude... they're things. Inanimate objects. You're emotional attachment to all things Apple is disturbing to say the least.
Seek professional help.

Oh yes... and let's not forget to down vote this post.

 

[pgiguere1]

Maybe Apple should just buy Samsung.

Samsung is good at making internal hardware, but their intellectual properties wouldn't benefit Apple.

In other words, Apple doesn't need Samsung to choose to produce a second line of cheaper plastic phones and tablets that run Android and offer different screen sizes.

Even as it is, Apple could go that route and produce Android products that are exactly like the ones on the shelves right now and undercut their price given that Apple has exclusive deals of hardware because of the quantity they buy, and because most of Apple products are sold at the Apple Store (retail and online) and they don't have to keep a margin for resellers. Even resellers have almost no margin on Apple products, products sell by themselves anyway.

Apple's goal isn't quantity, it's quality, and market share isn't necessarily proportional to profit share, as we can see right now. Apple has their own way of working and it served them well in the last years.

 

[bwillwall]

They couldn't afford it.

As for the ad, Apple is not the first to use this format and most certainly will not be the last.

Still trying to figure out how an ad agency that uses an age OLD format for a commercial is "following Apple's lead" or copying Apple.

The maturity of the comments around here has dropped below pre-school level.

And I *LTD* is leading the charge as usual.
Dude... they're things. Inanimate objects. You're emotional attachment to all things Apple is disturbing to say the least.
Seek professional help.

I know it clearly isn't a copy of apple considering that they did the exact same things in the ad to the point of laying in bed with a blanket. The difference is Apple commercials show off the iPad for being pretty but this Samsung ad hides it because it's so UGLY

 

[Sora]

Oh Samsung - how I miss your commercials talking about megapixels and gigaflops, RAM, ROM, gigabytes, gigahertz, and the like.
Go back to your original style of commercials - leave that artistic, what can I do with this tablet, touchy feely, emotional connection with my device crap to Apple.

/end sarcasm

 

[rjohnstone]

I know it clearly isn't a copy of apple considering that they did the exact same things in the ad to the point of laying in bed with a blanket. The difference is Apple commercials show off the iPad for being pretty but this Samsung ad hides it because it's so UGLY

Thank you for proving my point.

 

[blue22]

semantics...

... The internet is creating culture and yet destroying it, at least linguistically.

Actually, the internet is helping to rapidly usher in a "global culture" that transcends national boundaries and shares a common popular culture between peoples of different nationalities, but is a culture that is ultimately complimentary to any "regional/local culture" of the world in which you reside. And since the English language has dominated both business and tech markets for more than a 150 years now (around the same time as rapid globalization has manifested itself) this will probably remain true for the foreseeable future, so it isn't too surprising that English is becoming the de facto "global language" of the planet (either natively spoken or auxiliary) and nor is it surprising that the "quirks" of the English language is rapidly expanding due to it being used as a secondary language in most parts of the world excluding USA/UK/AUS/CAN native speakers.

So, if anything, the internet isn't "destroying English linguistically" it's actually helping it become more robust and relevant for generations to come on a global scale, and the cross-pollination of language loan words goes both ways in general.

 

[johnnyrb]

If you can't beat them, copy them.

 

[charlituna]

At the top of the page it says "news and rumors you care about" - try living up to your own slogan.

Well You doesn't equal Neiltc13 so get over it and go read something else. But there are folks that do care about such things and they come and read them. And they likely vastly outnumber you.

So rather like the question "who is Apple going to listen to, the 95% that don't NEED blu-ray players in their computers, software that can edit IMAX footage, tablets that can play IMAX etc and buy what Apple is selling in crazy amounts. Or the 5% that insist that such things must be in everything or it's a fail" who is macrumors going to listen to the 95% that come and read over and over or the 5% (in this case perhaps more like 0.5%) that tell them to shut up and right other things

 

[InuNacho]

So much needless rage of a measly Korean commercial.

 

[Chase R]

This is getting rather out of hand. I wold be fuming if I was an Apple executive.

Samsung, quit being a little b!tch, grow a pair, and do something original! I mean really?! It's things like this that will always keep you (Samsung) one step behind.

 

[Sora]

Funny, I've never seen anyone with an iPod do any of the things the "people" in iPod commercials did...

I've never seen someone fight a giant robot in a gladiator dome with lasers and lightening with a Motorola Droid handset either.

What's your point?

 

[charlituna]

What we do know is, it didn't matter, because that lawyer's team won for Samsung, and Apple's injunction request was rejected.

Not that it really matters that much since it was just a prelim injunction and Samsung hasn't won the final case. They can still lose and have to pay Apple damages.

 

[Oletros]

he maturity of the comments around here has dropped below pre-school level.

I had to check if this forum has changed to Roughly Drafted, but no, embarrassingly is MacRumors.

 

[deftdrummer]

I don't know, you watch this slot and it clearly has an Apple tone, feel, fibe flow, whatever you want to call it or all of them at once.

Whatever, they listen to our music in all the other countries 10 years after it's cool too, and the same with movies. Why should the iPad be any different?

 

[blue22]

let's call a spade a spade...

One doesn't have to be a fan of products made by either Apple or Samsung to see the blatant copy-cat'ing of advertising styles going on here in this commercial. Yes, imitation is the highest form of flattery, so kudos to Apple for being the source of inspiration in this case, but you can't patent an "emotional-based style" of an advert so it's highly unlikely anything legally can be done about this either way of it out of Cupertino.

With that said, that still doesn't mean Samsung isn't somewhat super-lame for not trying harder to make their commercials/products more distinguishable from the flavor of the tablet market presented to us already by Apple.

And yeah, what's with the Korean voice-over with those white people? It's a Korean ad, should have Korean people in it; such an impressionable lot over there...

 

[Will do good]

Since when is "focusing on an emotional connection with the viewer" "Apple's" style? Did they patent that too?

Since Samsung style from before was high-tech, space, future cool.
This emotional style is new to them, that's call copying.

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Slow news day?

All the Galaxy Tab commercials since 2.010 has been about connection with the viewer more than specs.

But yes, Apple has a patent on this type of ads and, even, every type of ads

It's not about patent on this style of ads- rather it's about having your own voice.

Samsung's voice is "who can I copy" today.

 

[PeterQVenkman]

The difference is Apple commercials show off the iPad for being pretty but this Samsung ad hides it because it's so UGLY

Isn't Apple suing because it looks like an iPad?

 

[Akack]

*yawns*

 

[PeterQVenkman]

Beats those idiotic Driod commercials about the phone ruling the world, voiced by some guy that's obviously in need of some fiber

You mean Lance Henrikson? He doesn't need fiber, because synthetic humans don't poop!

 

[adamfilip]

how is this a rumor???

this is Macrumors not MacObvious

 

[*LTD*]

how is this a rumor???

this is Macrumors not MacObvious

MacRumors:
news and rumors you care about

Look at all the comments so far. Clearly, we care about this news.

 

[adamfilip]

MacRumors:
news and rumors you care about

Look at all the comments so far. Clearly, we care about this news.

This is hardly news.. its just a commercial of a product that is already announced.

"BREAKING NEWS" Tide has also released a commercial that shows people enjoying Tide washed clothing.. THEY ARE COPYING APPLE!!!! OH NO

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Since Samsung style from before was high-tech, space, future cool.
This emotional style is new to them, that's call copying.

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It's not about patent on this style of ads- rather it's about having your own voice.

Samsung's voice is "who can I copy" today.

everyone copies everyone.. Apple copied Xerox to get ahead.. even Steve Jobs supported the idea of Copying