It's going to cost them a lot more in lost sales in the coming years. Who would want to buy a Samsung phone when they had to send two back because Samsung couldn't prevent them from exploding and catching on fire? People aren't going to forget the time they were on a plane and were warned about the Samsung phones because they will kill everyone. That doesn't go away that quickly.
I'm sure Apple has better quality control, but I hope they're paying attention to how something like this can spiral out of control and wreck a brand. Considering what's at stake, it would do them well to go over all of their testing policies, procedures, and testing equipment several more times to make sure everything is good. Maybe even hire more QC people. Billions are at stake, so what does it hurt to spend a few more million just to make triple or quadruple sure?
I'm sure Apple has better quality control, but I hope they're paying attention to how something like this can spiral out of control and wreck a brand. Considering what's at stake, it would do them well to go over all of their testing policies, procedures, and testing equipment several more times to make sure everything is good. Maybe even hire more QC people. Billions are at stake, so what does it hurt to spend a few more million just to make triple or quadruple sure?