I don't agree. I think it is a great commercial for a bad product. A watch that only works with ONE device?
Apple should make a full phone iWatch and blow everyone else into oblivion...
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Samsung's Smart Watch Commercial Pays Homage to Early Apple iPhone Ad
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I don't agree. I think it is a great commercial for a bad product. A watch that only works with ONE device?
Apple should make a full phone iWatch and blow everyone else into oblivion...
One reason: I think the general public views bluetooth headsets on anyone not actively driving a car (i.e. walking down the street) to be dousche-baggery at its finest.
That's not to say that talking into a watch isn't up there, as well.
I still don't see why I need to look at a $300 extension of my smartphone--when I could simply pull that smartphone out of my pocket and look at it.
Stealing? Not really. The "evolution through time around a common theme" template has been done many times before, even before Apple.
Even though I'm a big Apple fan and would never buy the Samsung watch, I still thought that was a very entertaining commercial. Well done Samsung.
Even though I'm a big Apple fan and would never buy the Samsung watch, I still thought that was a very entertaining commercial. Well done Samsung.
And when/if Apple releases an iWatch critics will claim Apple is copying Samsung, Apple didn't invent the wrist-computer-device category, Apple can't innovate as it is not much different than an older iPod nano on a wrist strap...
The entire world has gone crazy.
Hilarious, Samsung stole the commercial idea from Apple, AND the content from all those shows, do they have no idea how to make anything themselves?
No. I stopped wearing watches by 2001. It was too time consuming having to take it off for gym class everyday. It was just one extra thing to deal with, and it was such a useless device when you could just look at the wall to see the time.
Only just recently took down my wall clock too, I didn't even have it in working order for at least 10 years now.
Yup! you got it right
That is the best thing ever.
I was about to post something very similar. Not sure why everyone is taking the "they copied Apple" approach. I thought it was a good commercial, even if I never plan to buy one. Much better than the "Next Big Thing" commercials.
Also, the hello commercial fit with the context:
1) It was during the Oscars, so the movie theme made sense.
2) Hello has been a word Apple has been using to introduce its products for a long time. The original mac was introduced with Hello on the screen. The iMac was introduced with "Hello, again".
Even in the commercial, Samsung has been "inspired" by Apple, but there is no context to the commercial at all. They just show a bunch of watches being used in movies and then show their own. And they screened it during a football game.
When I was a kid, the big thing was to have a clunky watch with a calculator and other stuff on it... that is, it was a big thing, if you were a geek.
That Samsung watch looks more geek than chic.
I think you have to sell it not for what it does, but for how cool it looks on your wrist. It should have patterns and colors so it can match the girl's outfit.
And for guys it needs to have like sports updates or something.
I don't know. But the Sammy watch looks too much like the classic Casio calculator watches to me. It has its charms, but it doesn't feel like something everyone wants to wear on his/her wrist.
Also it's a really tiny screen for old people, who are Samsung's actual key demographic. Sammy sells the most high end devices to ppl over 50.
Just two cents.
That Samsung watch looks more geek than chic.
I think you have to sell it not for what it does, but for how cool it looks on your wrist. It should have patterns and colors so it can match the girl's outfit.
And for guys it needs to have like sports updates or something.
I don't know. But the Sammy watch looks too much like the classic Casio calculator watches to me. It has its charms, but it doesn't feel like something everyone wants to wear on his/her wrist.
Also it's a really tiny screen for old people, who are Samsung's actual key demographic. Sammy sells the most high end devices to ppl over 50.
Just two cents.
If Samsung were smart, they would have waited until Apple spent their billions in advertising for their product, and then just released their copy. That way they could take advantage of copyright infringement, and it wouldn't cost them a dime in media costs.
This is the hit-you-over-the-head interesting thing about comparing these two commercials (even ignoring how super on-point Apple's classic movie ad was for the Academy Awards time slot).
But Apple follows up decades of characters using a certain device and then introduces their revolutionary new form factor and interface, so straight forward they don't even need to show it being used. Meanwhile all Samsung can do is emulate decades old fiction.
It is one thing to air that commercial during the Academy Awards, another to do it as a advert without a context.
Seriously, Samsung's products are decent, even creative, but have no soul and identity. I was watching a Samsung S4 review and my my goodness! Yes a lot of features but too many! 3-4 ways of answering a call, wave hand, swipe, etc. 3-4 ways to scroll videos. Tilting, waving, touch and hold and swipe...
Seriously, good design is not about having godzillion features. Most of the people who switched seriously just went for the bigger screen.
Seriously, Samsung's products are decent, even creative, but have no soul and identity. I was watching a Samsung S4 review and my my goodness! Yes a lot of features but too many! 3-4 ways of answering a call, wave hand, swipe, etc. 3-4 ways to scroll videos. Tilting, waving, touch and hold and swipe...
Seriously, good design is not about having godzillion features. Most of the people who switched seriously just went for the bigger screen.
I'm still dreaming for one. Hopefully one will come out soon that can do all those things in the commercial.
either you didn't watch the video...or you don't know the definition of homage....
loved the ad. very nostalgic feeling. Inspector Gadget, Star Trek, Power Rangers!
