It's funny seeing all the Apple fanboys here. I use Apple products, I have an iPhone, a Macbook, and an iPad but I don't hate on Samsung like you guys do. I'm not sure if you guys know this but people's reaction to the first iPhone wasn't so warm either. Back then, Blackberry and Nokia (Kings and queens of the smartphone market) laughed at their feeble attempt to try to gain market share. Now, they're nowhere to be found and Apple and Samsung are ruling the cellphone market.
THIS IS A HOMAGE TO THE FIRST IPHONE COMMERCIAL.
It was designed to be a starting point to a technological revolution -- just like the iPhone did back then. The only reason why fanboys are fanboys is because they think that the iPhone is being threatened and is now the underdog. That's also why there are Android fanboys -- for the longest time, it was an underdog and people generally cheer for the underdog.
You don't see a shampoo commercial and say that "OHHH!!! They copied that other shampoo commercial by showing the flowy hair!" It's marketing, guys. It's even the point of the ad, sometimes, to either make fun of or pay homage to another ad.