Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Yes.

In general, consumer tech products take about 4-5 years to make.
If that were true for Apple then they are in trouble. I do not believe it is true, however (other than for ideas and concepts, many of which will never see the light of day).

“When we released the Galaxy S III, our research showed that, for some people in some markets, the handset was too big,” says DJ Lee. “So we were able to create the same phone with a 4-inch screen, and we called it the Galaxy S III mini.” Getting the smaller device into production took about four to six months, says DJ Lee. “We watch the market, and we immediately respond,” he says. The new Galaxy S 4 is coming out only nine months after the GS3.
http://www.businessweek.com/printer...g-became-the-worlds-no-dot-1-smartphone-maker



Michael
 
okay we give up on hardware changing for the next two more years


but dont tell me he got iOS on lockdown too :mad:

i love the hardware any day:cool:
 
How is this news?

Ever read Steve Jobs biography? Mentions several next generation products all in Ive's secret room.

This is the same for other companies.

Slow news day.

Tell me, does it really bother you that much? I mean of all things going on in the world, this bothers you? :rolleyes:

Nobody told you to go MacRumors.com and read this story.
 
This kind of news is a confirmation that some extreme iPhone generations are coming out this year. They want to avoid complaining such "gosh, cheaper iPhone? Steve would never allow to do this if he was alive". They want us thinking that Steve approved those products as this way sounds easier to accept for "native" Apple fanboys. :)
 
:) 4/1

Does it mean

Jobs knew Cook is not capable.

or

Jobs only designed h/w, didn't realize Cook/Forstall will do irreparable damage to iOS.
 
If that were true for Apple then they are in trouble. I do not believe it is true, however (other than for ideas and concepts, many of which will never see the light of day).

Yah in general tech products take 4-5 years to develop, especially for Apple, since they design their own chips.

The chips take about 4 years - 2-3 year to architect & functional design, 6 months for physical design, 6 months for debug & systems integration, another few months for production.

If they weren't designing their own chips, then they could produce products with off-the-shelf parts in a much shorter timespan, but that wouldn't very competitive now, would it? Barriers to entry would be much lower, and they'd have much more competition.

Basically the more effort you put into your product, the bigger the end reward.

Apple is very good at doing it the hard way, for the bigger end reward.
 
No company is planning 4 years a head, especially not a tech company. It looks like this is a BS.
 
I wonder how long they'll be able to use that ************ to cover their underwhelming, under-performing products.
 
Last edited:
Am I the only one who doesn't want the next iPhone to be lighter and thinner?

I was playing with a friends iPhone 5 (in a life proof case) and it felt like a kids toy phone.

If rather have it a bit thicker and heavier with improved battery life.
 
I just want an upgrade to the camera with better low light capabilities cause I wanna use it for travel photography and ditch my DSLR. Other than that, Apple can do whatever they want with iphone 5s or 6 or whatever they gonna call it.

:)
 
Yah in general tech products take 4-5 years to develop, especially for Apple, since they design their own chips.
Chips are not the product. Moreover, many parts in Apple products are in fact off-the-shelf. Since we are talking consumer electronics products in general, the primary chips in my macs were not designed by Apple.

No way the iPhone 4S took four years to develop.




Michael
 
Yes.

In general, consumer tech products take about 4-5 years to make.

Well, that's a bit of an exaggeration, but some of the people commenting in this thread clearly have no concept of how much time is involved in product R & D. You don't just come up with an idea and have a finished product a few months later.
 
When will they stop digging that poor man up to say he had a hand in the next iPhone design?
 
Well, that's a bit of an exaggeration, but some of the people commenting in this thread clearly have no concept of how much time is involved in product R & D. You don't just come up with an idea and have a finished product a few months later.

Not even an exaggeration. As an ASIC design engineering consultant, I can tell you they can take up to 3-5 years to design, longer for startups that have never designed ASICs before. Some military/government projects might take 8-10 years or so to design.

The fact is Apple designs their own chips as central to the iPhone design element, and it's the primary reason iPhone designs takes 4 years or so.

Also, if you're not an ASIC engineer, please don't comment on what you think is a proper engineering schedule. Don't state your opinions.
 
Who is in charge of making sure Job's roadmap is being followed? A secret society within Apple that punishes those who stray from The True Path?
 
Chips are not the product. Moreover, many parts in Apple products are in fact off-the-shelf. Since we are talking consumer electronics products in general, the primary chips in my macs were not designed by Apple.

No way the iPhone 4S took four years to develop.




Michael

Don't ever talk again.
 
All I have to say is - so what?

Just because he had plans for the next 4 years doesn't mean any of them are being followed and/or are being followed to the extent he "approved."

He's dead. No disrespect. But he's no longer in charge. Doesn't matter what he wanted. The ship isn't under his command.
 
They had four years of product ideas in the pipeline as of the end of 2011? Okay; but there's a problem with letting those ideas from almost a year and a half ago continue to guide your decisions today. Mobile technology is fluid and it has changed quite a bit from the vantage point Steve had in 2011.

I suspect (hope) Apple's product roadmap until 2015 is dynamic and is not based upon what Steve knew in 2011. Otherwise, we're likely in for a disappointing next two years, folks.

Not really. He could have been helping how to implement non-mainstream technology in a user friendly way, for example.
Or trying out some tech that isn't available yet in order to get it implemented properly. Or it could be designed with the technology that might be available in the next few years in mind.

I mean, there's plenty of possibilities that don't include the phones being designed to work with the only technology available back when it was designed.
 
They had four years of product ideas in the pipeline as of the end of 2011? Okay; but there's a problem with letting those ideas from almost a year and a half ago continue to guide your decisions today. Mobile technology is fluid and it has changed quite a bit from the vantage point Steve had in 2011.

I suspect (hope) Apple's product roadmap until 2015 is dynamic and is not based upon what Steve knew in 2011. Otherwise, we're likely in for a disappointing next two years, folks.

Kind of like the last few big upgrades - disappointing!
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.