So who is changing the game?
In 2007 Apple introduced a keyboardless touchscreen iPhone... and everyone followed with their own touchscreen phones.
In 2010 Apple introduced the iPad... and everyone followed with their own tablets.
If you think Apple has done nothing for the last 7 years... what the hell has everyone else done?
Where's their game changer?
The thing is, half of the windbags posting about Apple doing "nothing" since 2007 couldn't explain to you what they would consider a game changer.
I recently saw a presentation by Guy Kawasaki - a former Apple employee, among other things. He was talking about the 10% improvement vs. the 10x improvement. His presentation somehow reminds me of what many of the copycat companies do vs. what Apple does.
The example Mr. Kawasaki gave was related to ice. Back in the day, ice was harvested from frozen fresh water sources such as ponds and streams. People would go out to the pond and cut ice blocks. These ice blocks would then be shipped to wherever they would be consumed. Of course, the industry was quite limited - the ice could only be harvested when the water sources were frozen and the harvested ice could only be shipped so far.
Many companies harvested ice - some would find ways to improve the process by 5% or 10% or whatever. But in general, things were the same.... until someone figured out how to make ice in a factory. By creating an artificial environment and freezing water in a factory, the ice industry was revolutionized. Ice could be made any time of the year and pretty much anywhere in the planet. These big block of ice were made in factories and were shipped to local consumers. This change was a 10x improvement over the process that was in place before.
Some companies were able to find ways to improve the process by 5 or 10% or whatever. But in general, things were the same... until, someone figured out how to make ice in appliances that would fit in restaurant kitchen or even a home kitchen. This change was a 10x improvement over the process that was in place before.
If you look at what the iPhone did for the cell phones, it was not a 10% improvement over what was in place before. It was a 3x or a 5x or even a 10x improvement over what was there before. If you look at what iPad did for tablets, same thing. I mean, was there even a separate market segment for tablets before the iPad came out? The iPad was so good that it ushered in the post PC era. And now, the only growth in PCs is tablets.
Of course, there are lots of copy cats around. What with Samsung and LG and so on. They introduce all kinds of features that for some represent that 5% or 10% improvement over what you find in Apple's products. And those who don't have an appreciation of how hard it is to come up with a 10x improvement will tout the Samsungs and the LGs as some revolutionary products full of all kinds of innovation. And the iPad is nothing more than an oversized iPod.
To me, its just because some people don't know the difference between what is 10% better vs. what is 10x better.