7 years ago Apple redefined what a handheld phone should be.
7 minutes later Eric ScHmIdT steals the iOS white papers.
7 years later, and Google still has yet to be sued off the face of the earth.
7 years ago Apple redefined what a handheld phone should be.
7 minutes later Eric ScHmIdT steals the iOS white papers.
OS X is NeXTSTEP, which had preemptive multitasking and the other things you mentioned long before Windows did. Apple's acquisition of Steve's operating system was indeed catchup for them, but NeXT was lightyears ahead of Microsoft's technology.
The thing is, half of the windbags posting about Apple doing "nothing" since 2007 couldn't explain to you what they would consider a game changer.
I recently saw a presentation by Guy Kawasaki - a former Apple employee, among other things. He was talking about the 10% improvement vs. the 10x improvement. His presentation somehow reminds me of what many of the copycat companies do vs. what Apple does.
The example Mr. Kawasaki gave was related to ice. Back in the day, ice was harvested from frozen fresh water sources such as ponds and streams. People would go out to the pond and cut ice blocks. These ice blocks would then be shipped to wherever they would be consumed. Of course, the industry was quite limited - the ice could only be harvested when the water sources were frozen and the harvested ice could only be shipped so far.
Many companies harvested ice - some would find ways to improve the process by 5% or 10% or whatever. But in general, things were the same.... until someone figured out how to make ice in a factory. By creating an artificial environment and freezing water in a factory, the ice industry was revolutionized. Ice could be made any time of the year and pretty much anywhere in the planet. These big block of ice were made in factories and were shipped to local consumers. This change was a 10x improvement over the process that was in place before.
Some companies were able to find ways to improve the process by 5 or 10% or whatever. But in general, things were the same... until, someone figured out how to make ice in appliances that would fit in restaurant kitchen or even a home kitchen. This change was a 10x improvement over the process that was in place before.
If you look at what the iPhone did for the cell phones, it was not a 10% improvement over what was in place before. It was a 3x or a 5x or even a 10x improvement over what was there before. If you look at what iPad did for tablets, same thing. I mean, was there even a separate market segment for tablets before the iPad came out? The iPad was so good that it ushered in the post PC era. And now, the only growth in PCs is tablets.
Of course, there are lots of copy cats around. What with Samsung and LG and so on. They introduce all kinds of features that for some represent that 5% or 10% improvement over what you find in Apple's products. And those who don't have an appreciation of how hard it is to come up with a 10x improvement will tout the Samsungs and the LGs as some revolutionary products full of all kinds of innovation. And the iPad is nothing more than an oversized iPod.
To me, its just because some people don't know the difference between what is 10% better vs. what is 10x better.
Amazing to see how chummy Apple and Google were back then.
The iPad is a configuration of the iPhone.
The iPhone was a game changer. Like the iMac. Like the Macintosh. Since 2007, though, crickets. Just riffs on existing products, feature adds, revisions, refinements.
They no longer change the game; they just compete into existing markets with an aging product matrix.
So who is changing the game?
In 2007 Apple introduced a keyboardless touchscreen iPhone... and everyone followed with their own touchscreen phones.
In 2010 Apple introduced the iPad... and everyone followed with their own tablets.
If you think Apple has done nothing for the last 7 years... what the hell has everyone else done?
Where's their game changer?
You are misusing the word "revolutionized" and applying it to some things that did not revolutionize and purposefully leaving off things that did. You put iMac but not the iPad?
The thing is, half of the windbags posting about Apple doing "nothing" since 2007 couldn't explain to you what they would consider a game changer.
I recently saw a presentation by Guy Kawasaki - a former Apple employee, among other things. He was talking about the 10% improvement vs. the 10x improvement. His presentation somehow reminds me of what many of the copycat companies do vs. what Apple does.
The example Mr. Kawasaki gave was related to ice. Back in the day, ice was harvested from frozen fresh water sources such as ponds and streams. People would go out to the pond and cut ice blocks. These ice blocks would then be shipped to wherever they would be consumed. Of course, the industry was quite limited - the ice could only be harvested when the water sources were frozen and the harvested ice could only be shipped so far.
Many companies harvested ice - some would find ways to improve the process by 5% or 10% or whatever. But in general, things were the same.... until someone figured out how to make ice in a factory. By creating an artificial environment and freezing water in a factory, the ice industry was revolutionized. Ice could be made any time of the year and pretty much anywhere in the planet. These big block of ice were made in factories and were shipped to local consumers. This change was a 10x improvement over the process that was in place before.
Some companies were able to find ways to improve the process by 5 or 10% or whatever. But in general, things were the same... until, someone figured out how to make ice in appliances that would fit in restaurant kitchen or even a home kitchen. This change was a 10x improvement over the process that was in place before.
If you look at what the iPhone did for the cell phones, it was not a 10% improvement over what was in place before. It was a 3x or a 5x or even a 10x improvement over what was there before. If you look at what iPad did for tablets, same thing. I mean, was there even a separate market segment for tablets before the iPad came out? The iPad was so good that it ushered in the post PC era. And now, the only growth in PCs is tablets.
Of course, there are lots of copy cats around. What with Samsung and LG and so on. They introduce all kinds of features that for some represent that 5% or 10% improvement over what you find in Apple's products. And those who don't have an appreciation of how hard it is to come up with a 10x improvement will tout the Samsungs and the LGs as some revolutionary products full of all kinds of innovation. And the iPad is nothing more than an oversized iPod.
To me, its just because some people don't know the difference between what is 10% better vs. what is 10x better.
But Macs didn't run on NextStep. They ran on aging MacOS. They didn't adopt a true multitasking OS until 2000. They don't get to go back in time and claim someone else's innovation that came before Windows when they adopted it after Windows.
Ha, this must be a standard speech of his. He gave it at my company last year. Overall I thought he was quite good except for some of the unnecessary iPhone digs.
I agree with you. A computer should work as a washing machine for the user who wants an easy-to-use tool for his/her professional and personal stuff. I just tried to put in perspective all the exaltation over the original iPhone. To me, there were better options at that time, but I agree that iPhone was a beautifully made phone very capable for a lot of users. But Nokia and Blackberry were still very popular at that time and maybe a lot of brainwash driven by the press was needed to convince worldwide users that they couldn't be happy without a touchscreen.
Even today, iPhone isn't the best seller worldwide, probably Samsung is the top seller and even Nokia still sells good on its not-so-smart line. The merit of iPhone, I guess, is convincing everyone that "without a good touchscreen user experience, you won't be happy" so all the competitors began producing touchscreen phones and this gave Apple a big competitive advantage.
I think the most exciting phones today are the Galaxy Note III and S4. Both have very good cameras, and the user has a great tweaking control if he/she wants. Of course, it's my personal opinion. I hate Samsung laptops though. No way they'll reach the elegance of a Mac trackpad or doing well on the reliability side...
Apple needed Google back then. That's likely a major reason why Jobs invited Schmidt onto the board.
Just imagine the iPhone debut without Google Search or Google Maps. No pins dropping. No funny coffee order.
And then a bit later on, imagine the iPhone without any YouTube videos converted by Google to run. Jobs might've well had to allow Flash.
Not to mention Google cell tower locating to make up for the lack of GPS in the original model. (It's even more ironic that their cell database was built up by pre-iPhone smartphones that were using Google Maps.)
There already is an TV. So of course they are working on it. And they are not making a watch, that is also unquestionable. The idea of smartwatches is simply impossible with todays technology. If a smartphone battery can't last a day, all you can hope to build are featurewatches. We know them in form of the Casio's from our childhood.You must have missed the small hints Apple have dropped. You know, stuff like 'wrist wearables are extremely interesting to us', or Steve saying 'we've nailed the TV'. They are working on a wristwatch and a TV, that's unquestionable.