... Do you consider maybe Apple is infact different and innovative (notch/bezeless), but everyone immediately copies them? Now everyone has a notch. Last october if you chucked all the available phones on a table - the iPhone would have stood out. Now? Not so much.
Check my post again, I referenced the iPhone 6, not the X.
If anything, it looked liked Apple was the guilty party when it came to copying when the 6 was announced.