How can Apple "raise the bar" after other companies have done so, many months before? This implies Apple are king of phones - rather a biased opinion. It's as if you're saying that a bar-raising is only valid, if Apple are the ones doing so, which is patently ridiculous.
It's all about diversity and choice, and Apple have (originally) set the bar, but this bar is now driving the technology forward, and if that means Apple being a few hundred metres behind in the race, for now, then so be it. There is no "iPhone killer", because it is not about all out victory, which is a terrible weakness in most "iPhone VS <x>phone" debates, it is about the continued and exciting evolution of cutting edge, gorgeous technology.
I love them all, for different reasons, but just don't be telling me that Apple have revolutionised anything - they've just proposed and created the best form factor, which others have nodded to, by way of imitating and improving on the designs of the iPhone... and so it carries on, back and forth, endlessly, no one device is EVER "king", it's just a great evolutionary process to to observe 🙂