Very true. GPS function is one of those things that would make or break a phone to me.
What sucks though is no one pays attention to those features, they just assume they work. So you can read reviews and few will actually check to see how well they work or compare. I mean when you see vs. it's always speed, screen quality and size, battery life, and camera *picture*quality* (I specify for reasons stated below).
Two things very important to me always seem to be ignored in both the vs. wars and even just reviews of the product. The GPS functions and, not the quality of the camera pictures, but how fast the camera is to respond to your input to take a picture.
For example, I saw a video of the Samsung phone mentioned in this thread from Samsung, and they spent a lot of time showing that you could save settings, and then finally showed it taking a picture... and that really didn't impress me, cause it took a few seconds before the camera actually took the picture after they pressed the take picture button. That would be a big negative in the phone for me (yes, the 3G was bad at this too, but I didn't care about the camera then. But the fact I had the 3G on me always when I wanted to take a picture and it was easy to show the pictures off with it made me start actually using my phone as a camera so it became important to me. That's one of the things that sold me on the 4, the better camera which was one of my few complaints about my phone). I also watched a video posted on here today of the Samsung vs. iphone camera quality. They showed the screen and yeah, the Samsung looked better, but they didn't actually bother to show either cameras taking a picture to show how fast they took a picture. That to me is far more important cause who cares how good quality the picture is if the thing I wanted to take a picture of moved before the camera bothered to take the picture (I tend to take pictures of animals a lot, you can't rely on them staying still)?!