the reason is that considering the price increase from iphone 6s to iphone 7 and the constantly dropping GBP value, the new announced iMac might be priced as £1,599.00, £1,849.00 £2199.00 comparing to current version as £1,449.00, £1,599.00, £1,849.00. I think Apple already reduced the EDU discount in UK from 15% to 10% or less for MACs in UK quite recently. Couldn't find any report or news though. Anyone could confirm my suspicion? All I want is the gorgeous 5k screen to replace my old late 2009 iMac 27 which gets quite slow to edit the 5Dmarkii photos. I guess the only things get upgraded would be CPU and graphic cards, But I honestly don't care games or VR at all. I just couldn't convince myself to buy something more than 1 years old at the same price. What should I do?