Not sure about this? Cook's process so far seems to be to throw new product against the wall and see what sticks. Unfortunately for Cook, not much has stuck recently. But I see this, if true, as just another thing that Apple will try for a year or two and then abandon.
The other problem is that gamers are not easily fooled by flashy gimmicks, which are Apple's stock and trade these days.
Hardly. Cook’s process starts with understanding Apples market and developing products and services that people will find appealing.
Apple Watch, AirPods, AirPods Pro, HomePod, Apple Music, etc are great examples. And why Apple is doing incredibly well under Cooks leadership.
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