I believe I now know why AAPL produced this.
AAPL will offer it for FREE to the cellular carriers, & they will offer it as a FREE Perk to try to entice potential customers to pull trigger on a new XR, XS, or XS Max.
And, it's actually NOT a bad idea.
Priced @ $129 USD, but with a COG of << $29 USD !
So, at most it costs AAPL $29 per sale.
You heard it here first !
that would be genius! and a 'new year' promo free smart case with any XS/XR/Max
now you're making some strategical sense out of this non strategy