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What are you talking about?

A better camera and faster processor are a natural evolution. Soon the competition will come out with something better then Apple will come out with something better then that.

Same could be said about the fingerprint scanner. When it was on an Android phone it was the best of the current technology (nearly 2 years ago?) now Apple has a better scanner.

So explain the innovation to me since we are so stupid I naturally can't figure it out.

Im sorry but i have no idea what you are talking about.
 
-i had to sell my iPhone 4 when the iPhone 5 came out because i had the home button problem but i had the iPhone 4 for two years and there was no scratch.

-i received the iPhone 5 with scuffs all over it it's embarrassing i can't use it anymore and i never liked ate color either.

the main reason i'm upgrading from 5 to 5S is the new space grey color and hopefully they fixed the scuffgate problem.

I know people have the right to buy whatever they want but your upgrading over a color and scuffs that you noticed out the box? I too had scuffs but took it back to Apple for an exchange. What ever happened to upgrading for faster cpu's, better cameras or larger screens? I would even agree with you if you said fingerprint scanner. And I hope you don't believe that the iphone 5s will be scuff proof. It's andonized aluminum which will scratch and scuff.
I find it pretty sad that people what to downgrade or upgrade based solely on color and case materials. These phones cost $550 to over $800. You guys can do what you want with your money but this does not make me excited towards the future of Apple if people desire plastic and colors over innovation. It's time to demand more from Apple before it's too late because the iphone as we know it will be dead.
 
I'm a big Apple fan and love to upgrade my iPhone and iPad with trade ins at Best Buy. I have the 5 and have been underwhelmed with the what the new 5S has to offer. So I'll pass until next year.

I guess it's all a matter of personal preference. If there were one or two features that I absolutely had to have, I'd be upgrading. But I'm not all wowed with whats been presented for the 5S.

Now I might be tempted with a new iPad this year if the design is different.
 
Stupid video. It's not like those people even think what there are saying is true. They are trying to be funny and do a poor job of it.

I know what the 5s has and to me its an improvement over the 5 and what I think is all that matters.
 
In all honesty? If you look at it like that no. Thing is like most on here I am a tech guy. I love Apple, and I love their products.

See with the 4 to the 4S the price was the same. The battery life increased, and it had a huge speed bump which it needed. Plus it had a Siri.

I don't know after reading the above article and watching the video. It just makes me feel Apple are just cheating us. Problem is with Apple we are loyal, we will buy it. But I am seriously thinking twice about it.
Save your money and invest in the twitter ipo :)

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If you feel like a sucker for upgrading, don't do it. If you're anything like me, you will feel worse if you do.

Something clicked in my head sometime in the last 6 months. You probably don't need the $700 phone every year. You might, for your business or something, but I doubt it. I feel like a bit of a moron for having even a 5 in my pocket, but I got a good deal on it I would have been crazy to pass it up. At my age my dad was working a ****** job in a new country just to support his tiny kids. And I got up at 7AM on a Saturday to stand in line for an hour to pay a bunch of money for the latest cell phone.

I would be able to do all the same pointless things on a three year old phone that I do now - Twitter, texting, web browsing, watching videos, etc. There is no significant difference between that phone and the latest one.

I don't want to sound like a hippie or a guilty yuppie or something but ...if you've reached the point where you can't see the point in going from a 5 to a 5S, then why do it? If you can sell your old one and get a new one without paying extra, I see the sense in it. If you're putting down hundreds of extra dollars to do it, if you're contemplating standing in line for hours to do it, ...I don't know, I'd feel like a huge dope. sorry for all the text. Hope nobody takes it as a slam against them, just a stream of consciousness post.

Ha wow I can related dude. What country are you from? My family is from the Philippines and yeah, at my age my parents had a harder time compared to my situation living in the USA.
 
Surely the viewpoint of value in upgrading is entirely dependant on a personal situation, as much as it is in the product itself?

A. If you're in the market to upgrade (end of contract, still on a 3GS/4/4S, have loadsamoney) then you'll see the strengths in the 5C and 5S phones, love the designs and the specs, etc.

B. If you're not wanting or able to upgrade (middle of contract on a 5, just got a 5, are skint) then you'll see the 5S/5C as a poor upgrade, with minimal benefits.

This is confirmation bias at work - the instinct to find evidence that supports your view, and exclude evidence that contradicts it.

There are some agreed truths...

- There is a strong desire to feel you have the latest or premium of Apple's products. [Hence the hate when the iPad 3 was quickly updated to the 4. The 3 still worked just the same, but the owners of the 3 lost that sense of owning the latest product.]

- The repeated comments about the 'S' cycle being only minor upgrades is of course nonsense. The greatest processor and graphics speed upratings have come with S models. Each S model has also had a camera improvement. And not just these number specs.. each S model has brought a significant feature. It's not the cosmetic redesign of the non-S models, admittedly, but not insignificant either.

- Everyone wants different things out of a phone. Some want features. Some want certain sizes. And some just want a phone! But what's right for one, is not right for another..

=> So, I would conclude that the 'S' iPhones are not "minor updates". I would conclude that how you perceive the latest iPhone will be influenced by what you currently own, what you would like to own, and what your financial situation is regarding being able to buy a new phone.

Whilst I think you make some good points, I disagree somewhat on your point that your current financial standing/contract situation makes such a big difference.

I would rather move to a cheaper monthly bill and keep my 5 than upgrade to the 5S, because I consider it a minor update. I'm talking about from an end user point of view; the experience of using it won't be much different.

I could easily afford the 5S outright but I simply don't think it's worth it.

I like the 5S, it's a nice update, but it's not a big enough update over the 5 to convince me to buy.
 
It is future proofing for sure. It won't make any difference at release.

No, but the future has to start somewhere. Apple have done the first step, and now Samsung (surprise) have announced that they will follow suit.
 
So I just read this article.

Watch the video, if you cant be bothered reading it. Watch the video here

So I am planning to queue for the 5S in Grey 32GB costing £629/$998

Now....I have the iPhone 5, if anyone upgrading paying for the SIM FREE option are we stupid?

In all honestly its just a touch sensor, everything is is just a bump of what already the iPhone 5 has.

It just made me think, if I am spending all that money. I have an iPhone 5, looks the same. Are Apple fooling me/us?

Yes.
 
No, but the future has to start somewhere. Apple have done the first step, and now Samsung (surprise) have announced that they will follow suit.

I'm just saying 64bit won't make any different at the present time.

Lots of people are saying they're going to upgrade because it's now 64bit, when it won't make even the slightest difference.
 
I'm just saying 64bit won't make any different at the present time.

Lots of people are saying they're going to upgrade because it's now 64bit, when it won't make even the slightest difference.

How can you be so sure? Apple says the A7 is twice as fast as the A6. You really think 64 bit registers (and twice as many of them) don't make a difference?
 
I'm just saying 64bit won't make any different at the present time.

Lots of people are saying they're going to upgrade because it's now 64bit, when it won't make even the slightest difference.

You are right there, it is like buying a 4K telly. No benefits yet, but hopefully in the future.
 
How can you be so sure? Apple says the A7 is twice as fast as the A6. You really think 64 bit registers (and twice as many of them) don't make a difference?

Apple themselves are not saying 64bit will benefit performance. Don't you think they'd be marketing the hell out of it if it did?

It's just something to add to their spec sheet at the moment.
 

Link fail ;)

Here's the right link for those that want it : http://www.apple.com/iphone-5s/features/
There’s fast. And then there’s A7 fast. The new A7 chip gives you CPU and graphics performance up to 2x faster than the A6 chip. Even more impressive, A7 makes iPhone 5s the first 64-bit smartphone in the world — that’s desktop-class architecture in a superslim phone. And because iOS 7 was built specifically for 64-bit, it’s uniquely designed to take advantage of the A7 chip.
 
Whilst I think you make some good points, I disagree somewhat on your point that your current financial standing/contract situation makes such a big difference.

I would rather move to a cheaper monthly bill and keep my 5 than upgrade to the 5S, because I consider it a minor update. I'm talking about from an end user point of view; the experience of using it won't be much different.

I could easily afford the 5S outright but I simply don't think it's worth it.

I like the 5S, it's a nice update, but it's not a big enough update over the 5 to convince me to buy.

The reason I keep upgrading, and the reason I am getting the 5s when I already have the 5, is that over here in the US we dont get discounted service when our contract is up. I am paying for a subsidized phone no matter if I take advantage or not so every year I sell my current phone for plenty to cover the new model. (I use the I get new wife gets the old one method sometimes too)
 
The reason I keep upgrading, and the reason I am getting the 5s when I already have the 5, is that over here in the US we dont get discounted service when our contract is up. I am paying for a subsidized phone no matter if I take advantage or not so every year I sell my current phone for plenty to cover the new model. (I use the I get new wife gets the old one method sometimes too)

Nor do we over here unless we ring up to say we're leaving, at which point most networks would make an offer for you to stay.

When the minimum term of a contract ends, the contract will just continue unless you actually cancel and take out a new plan.

SIM only plans are usually much better value once the minimum term ends.

For example, I'm paying £36 per month to O2 for unlimited minutes, unlimited texts and 1GB data.

If I went to Three's "The One Plan" I'd be paying £18 per month for 2000 minutes, 5000 texts and all-you-can-eat data. Considering I never use more than 2000 minutes or 5000 texts, but I do use data, the latter plan would be much better value for me.
 
The reason I keep upgrading, and the reason I am getting the 5s when I already have the 5, is that over here in the US we dont get discounted service when our contract is up. I am paying for a subsidized phone no matter if I take advantage or not so every year I sell my current phone for plenty to cover the new model. (I use the I get new wife gets the old one method sometimes too)

Exactly.

No reason not to upgrade in the states if you are on one of the major carriers since you are paying for the subsidy wether you take advantage of it or not.
 
What are you talking about?

A better camera and faster processor are a natural evolution. Soon the competition will come out with something better then Apple will come out with something better then that.

Same could be said about the fingerprint scanner. When it was on an Android phone it was the best of the current technology (nearly 2 years ago?) now Apple has a better scanner.

So explain the innovation to me since we are so stupid I naturally can't figure it out.

A very significant part of me doesn't even care about innovation. If a device has the features I'm looking for, then that far more interesting to me than an innovative device with features I don't care about. However...

In a very real sense, there is almost no innovation in the smartphone world. Everything you see in a smartphone has been implemented previously in other areas of technology. Of course, when we talk about innovation here, what we are really talking about is taking the lead in a given aspect of tech.

For example: Samsung took the lead in stylus implementation when they released the Note. They didn't invent the stylus and it had been in fairly common use for decades before the Note came out...hell, the Note wasn't even close to being the first phone to make use of a stylus; regardless, when we think of a handheld device with a pressure sensitive stylus the Note series is what comes to mind. Samsung did a great job with that product line IMHO.

I think it's possible that the 5s will be remembered as the phone that lead the way in a number of areas.
1. While HTC already has one on their HTC One (poorly implemented though), I believe that by going with the UltraPixel model, the 5s will effectively end the megapixel race. Early impressions seem to be indicating that the camera on the 5s is possibly the second best camera on the smartphone market (Nokia's 41mp being #1). Other manufactures will likely follow suit and stop selling deformed looking phones with giant camera's attached given the apparent success of the 5s camera.
2. Bluetooth Low Energy will be the standard in 2 years and NFC will be history in North America.
3. In 1-2 years, every flagship device will come with a 64-bit processor.
4. Reports seem to indicate that the genius of the M7 will take about a year to realize, after which point every phone will have an equivalent version.
 
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