I've been a long time Apple user. I've had every iPhone from day one and early this year purchased my first At&t LTE iPad 3 gen 32gb. I quickly sold my iPad 3 when Apple announced the iPad 4 gen recently. This move totally devalued the 3 gen iPad. I paid $720 plus tax, Gazelle offered me $400, Amazon offered me a gift card for $540, I sold it on eBay for $600. We all talk about Apples high product margins like they deserve them. Like it's ok. Apple only gets away with this because they have no real competition. Apples product quality, support and ecosystem are unmatched. But as much as I love Apple, it's time for a real competitor (Google + Motorola maybe) to force Apple to be more competitive with their pricing. Someone that's going to produce a quality flagship phone and tablet with support and more standard features like expandable memory for less. A 16gb product memory upgrade shouldn't cost $100 like it does in iPads and iPhones. An LTE antenna upgrade shouldn't cost $130. Production cost and technology only gets cheaper with time, but we keep paying the same price for the same thing. I will continue to wisely purchase and sell my old Apple products in the future because they are the best. But I'm not happy with Apple.