Strong sales aside, Apple really screwed up this launch.
if there are strong sales, then the launch isn't screwed up at all.
yes it could have gone smoother. yes it would be nice of all 10k folks that hit submit at the same time got their online order on Monday. Yes perhaps saying "screw you walk in folks we are doing reservation only" would have been less chaotic.
but in the end, Apple is a business out to make money and they made it. Possibly a lot of it. And are making more every day as folks wait for ipads to arrive at the store, even if it takes weeks