They created this level of chaos - for the demand.
1) Asking folks to log on in the dead of night.
2) Parading folks in front of stores for 5 pm line ups.
3) Giving Targets and AT&T stores five (5) units! Why even bother?
4) Not communicating what models Best Buy would carry and where.
5) Plus selling to the US first for "professional exporters" to take advantage off.
They could have setup a reservation system, an App, Fedex, anything.
Where is the loyalty to the fanboy with a day job?
I own thousands of dollars of Apple gear, it would appear that they no longer value your time, just your money.
Don't get me wrong but...
1) is better for the fanboy with the dayjob, rather than doing so at work, not working at the day job.
2) 5pm is easily better than 9am, for the fanboy with the dayjob, getting off work early compared to missing work altogether.
3) no person looking to lock down an order would ever consider these stores anyways.
4) why supply their retailers with more units giving them smaller margins? lol
5) apple had nothing to do with this.
Also, how would preorder have helped, realistically? They knew what levels of inventory they were dealing with, and probably had a fair estimate of demand. They would have been out of preorders as quick as shipping pushed to 2-3 weeks regardless. Essentially, those people online first 'preordered.'
Edit: and with any other product, it's first come, first serve. People just have to deal with that. No one 'deserves' access to an iPad above someone else...lol