It's great more stores are adding Apple Pay but who actually shops at Trader Joe's ?
I don't do my primary shopping there, but they have a few items I really like...usually go there once or twice a month.
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Honestly don't see why pulling out a $600 smartphone to pay is any easier than pulling out a plastic credit card. One thing's for sure - the credit card will suffer less potential damage if it's accidentally dropped in the process.
...adding, glad to see TJ's also accepts Google Wallet and isn't exclusively Apple Pay.
Not necessarily easier, but much, much more secure.