Here's an example of a company coming to their senses.
What example you say?
Yes, what example indeed.
It's a mash-up of advertising, social networking, and scoreboards.
This is supposed to impress Steve?
Sony won't produce games for iOS. The point of PS* games is so Sony can (1) sell hardware, and (2) sell licenses to use that hardware; take away the hardware, and there is nothing for Sony to make money on. They don't want to add the complexity of ensuring games run on another platform - making an emulator for another operating system is not a trivial task; heck, Sony dropped PS2 emulation from the PS3, so if they won't emulate their own hardware to run on their other hardware, why would they write emulators to run on someone else's hardware? Sony's goal is to move hardware, and license the use thereof - THAT is their modus operandi.
Sony is creating this not to impress Apple or mitigate the wrath of Steve, it is to cater to and further assimilate PlayStation fanboys. (Hey, being an Apple fanboy I can respect that.) It amounts to cheap, effective advertising. Recognizing many of their customers have iP*s, Sony gives 'em an app to keep 'em connected to the tribe.