I wonder if this is the end of "iTunes". Ideally, it would be split into:
Apple Music: Music streaming and purchases
AppleTV Store: Movies and TV
App Store: iOS and OSX Apps purchase and management
The Music app on iOS and OS X would have a store and streaming tabs built in.
A new AppleTV app for iOS and OS X would allow you to manage all your TV and movie purchases. A tab would allow you to explore the Movies and TV store. Eventually this is where you'll subscribe to TV channels once Apple has the deals in place.
The iOS and OS X App Store would bring all of your purchases from both platforms into one place and allow you to manage them like you do in iTunes today.
Apple Music: Music streaming and purchases
AppleTV Store: Movies and TV
App Store: iOS and OSX Apps purchase and management
The Music app on iOS and OS X would have a store and streaming tabs built in.
A new AppleTV app for iOS and OS X would allow you to manage all your TV and movie purchases. A tab would allow you to explore the Movies and TV store. Eventually this is where you'll subscribe to TV channels once Apple has the deals in place.
The iOS and OS X App Store would bring all of your purchases from both platforms into one place and allow you to manage them like you do in iTunes today.