I think they missed the point with this commercial.
The IPhone does it all!!
Am I the only one who noticed that the kid had to put down his PSP and pull out a cell phone, while the guy with the IPhone just answered the phone that he was playing the game on?
I remember the days of multiple devices to do all the different things, those days are gone, thats kids play, adults need only one device that can do as much as possible.