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Google are deliberately withholding the app. That's why it won't be available. They literally have to make a conscious effort to prevent it from being automatically available.

YouTubeVR exists as an app and works on 20 million Meta headsets today.

But yes. Give it a bit of time until Google's partnership with Samsung results in a direct competitor to the AVP coming out in the 3rd quarter.
But why is Google withholding the app? Is there anything that can lead us to know for sure?
 
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I have said it numerous times. I believe the Vision Pro’s killer “app” is immersion. One of which is the ability to record spatial video and effectively relive key moments of one’s life by viewing it on said device. That alone will make some users more than willing to jump through whatever hoops Apple requires of them.

I agree. Just like iPad was iPhone with bigger screen. Watch is apps on the wrist.

My only interest is content on this device. I think people get lost with productivity discussions. Similar to “can an iPad replace a pc” threads we have. My answer is no. It can’t. Not for what I do. And so this won’t either. Though the Mac vr screen part is interesting but not enough.

But it could be an awesome ultimate iPad. I don’t use the pencil and simply used an iPad for content or simple games. A headset running a similar os with ar/vr is compelling for that. For a price over 4k though when I don’t pay more than 500 for an iPad is the hard part.
 
The main challenge with any AR/VR/MR — or Spatial Computing-device, if you insist — is not so much the hardware. Instead it is the complete lack of a killer app, that makes it totally worth regularly strapping a huge device onto your face. Any app. Just one.

After years and years of developers trying to create someting way beyond Beat Saber on other totally capable headsets, it still doesn't exist.
This will hinder mass consumer adoption.
The way I see it, AVP wouldn't have to have some sort of special "killer app" or any kind of unique feature for it to be a hit.

However, what it would absolutely need is to be able to almost or entirely replace the average persons needs in a portable computing device, like an iPad or (even better) a MacBook.

Since humans still are typing on keyboards, and nothing is as efficient and precise as the physical ones, AVP has to have a virtual keyboard that is a 1/1 replacement for a physical keyboard.

The same goes for a computer mouse. But current AVP eye tracking seems to be accurate enough (verdict is still out).

Being on the go and just slipping on some vr/ar goggles and then being able to type and edit away "in the air" on a huge, move the "cursor" with your eyes, all on a high quality virtual display, but not lacking the precision or speed that you'd get on a physical keyboard/trackpad/touch screen is something that a lot of people would want.

That would make AVP a hit. Nothing more is needed.

Sales would then increase as newer models get sleeker, better battery life, and weigh less.
 
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Google are deliberately withholding the app. That's why it won't be available. They literally have to make a conscious effort to prevent it from being automatically available.

YouTubeVR exists as an app and works on 20 million Meta headsets today.

But yes. Give it a bit of time until Google's partnership with Samsung results in a direct competitor to the AVP coming out in the 3rd quarter.


This is Googles business. Selling YouTube and other software services along with search. There’s no reason they shouldn’t want to be on as many devices as possible.

IMO this only strengthens their app on quest. I’m sure YouTube vr is a different animal to maintain. Apples entry into this only helps.

Can vision spatial videos be shared in YouTube? I’ve heard not. This stuff needs to get resolved. Apple isn’t stupid so I’m sure they’re working to try to get a YouTube app.

I’m not blaming either yet. Have to see how it goes. Until then there’s safari.

Haven’t heard about Amazon. Kindle. Comic book readers. Etc. I’m sure it takes time.
 
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The way I see it, AVP wouldn't have to have some sort of special "killer app" or any kind of unique feature for it to be a hit.

However, what it would absolutely need is to be able to almost or entirely replace the average persons needs in a portable computing device, like an iPad or (even better) a MacBook.

Since humans still are typing on keyboards, and nothing is as efficient and precise as the physical ones, AVP has to have a virtual keyboard that is a 1/1 replacement for a physical keyboard.

The same goes for a computer mouse. But current AVP eye tracking seems to be accurate enough (verdict is still out).

Being on the go and just slipping on some vr/ar goggles and then being able to type and edit away "in the air" on a huge, move the "cursor" with your eyes, all on a high quality virtual display, but not lacking the precision or speed that you'd get on a physical keyboard/trackpad/touch screen is something that a lot of people would want.

That would make AVP a hit. Nothing more is needed.

Sales would then increase as newer models get sleeker, better battery life, and weigh less.

lol at a vr kb being a replacement for a physical one. That’s not happening
 
"The Killer App" is a complete myth. The killer app already exists - Safari. What is the "killer app" of the mac that everyone in the world opens every single day? The answer is none other than a web browser. For phones? Web browser. Yeah, TikTok/IG/FB/X/etc all have their followings, but they are tiny in comparison to the number of people opening chrome and safari every day. You can say whatever pro app is the "killer app" but any pro app is used by a tiny fraction of the entire population, and doesn't make the foundation for the platform. If i'm wrong - tell me, what killer app do you and I both have in common on our iPhone's or Mac's, that everyone can't live without?

The true test of a platform is the interface. The iPhone gained marketshare because of UIScrollView - the component that is the bedrock of every successful iOS application since 2007. Bouncing when you drag things up and down smoothly at 60 fps (until higher refresh phones) and enabling pinch to zoom and other gestures. For Vision Pro - this is eye tracking + pinch. Interacting with AR content has always been lackluster because there is nothing to touch, your hands just go right through things. So reaching forward and tapping on something is both tiring and inaccurate, as demonstrated if you've tried the "touchscreen" interface of the Quest 3.
Great post. I'm reminded of the original iPad reveal and a specific slide that Steve Jobs went over highlighting what the main things the iPad would have to be better at than the iPhone or Mac in order to justify existing. They weren't necessarily new, just that interacting with them on this new device would be a better experience.

Screenshot 2024-01-24 at 2.28.16 PM.png



A similar theme could be used for the Vision Pro. Things like Browsing, Email, looking at photos / videos and gaming could potentially all be made better through this new product category.
 
Give it a chance. It's not going to be fully supported straight away. I'm sure apps /developers will come on board in time.
 
Great post. I'm reminded of the original iPad reveal and a specific slide that Steve Jobs went over highlighting what the main things the iPad would have to be better at than the iPhone or Mac in order to justify existing. They weren't necessarily new, just that interacting with them on this new device would be a better experience.

View attachment 2340753


A similar theme could be used for the Vision Pro. Things like Browsing, Email, looking at photos / videos and gaming could potentially all be made better through this new product category.
That’s a good call back. I’d say the VP will be best at:
Movie viewing
Photo viewing
Many big windows
3D experiences (CAD, VR/AR games, etc)
(It might be better at other general computing things simply in that it can give you a very big window to do them in, but too marginally better to make it worth it in my opinion.)

Movie and photo viewing are pretty universal activities, but being leisure activities it’s probably not important enough to make getting the VP worth it for a ton of people, considering the price and form factor. Not as many people need many big windows, but those who really need it will probably get it.
3D experiences I feel like is a bit of a wild card. Right now it seems like there’s not a mainstream market for it, but it also might be possible new types of 3D experiences could be developed that will catch on with more of the mainstream. Dunno what though.
 
Apple’s VR is dead on arrival.

This is a result of Apple’s poor relationship with app developers and competitors.

As we have now seen all the major companies Apple desperately needs are not only not developing for Vision Pro but are yanking their iPad versions from being compatible too.

I suspect their behaviour with the 27% third party app store fee this week has been the straw that broke the camels back.

Downvote me all you want but these are facts… they have no interest at all supporting Apple’s entry into another new category and continuing their market dominance and for once Apple needs them more than they need Apple.

Apple are screwed.
Vision Pro is dead on arrival.

Save this post and look at it again in two years time, then give me kudos
God forbid they try to innovate.
 
All hail, the all seeing, all knowing. Seriously, I don't understand why anyone would want any product in this category, but I don't game and never will, but it seems like many do. So I won't try to predict their behavior which I don't understand anyway.

But wearing a souped up Mac on your head? I will admit that the capabilities (and price) blow away the competition, despite what Zucky says. Still, for me, I'll stick to laptop and desktop Macs
 
All hail, the all seeing, all knowing. Seriously, I don't understand why anyone would want any product in this category, but I don't game and never will, but it seems like many do. So I won't try to predict their behavior which I don't understand anyway.

But wearing a souped up Mac on your head? I will admit that the capabilities (and price) blow away the competition, despite what Zucky says. Still, for me, I'll stick to laptop and desktop Macs
In my case, I need a big screen to work and I travel a lot, so I think if this work as promised it can be a really good option for me, having a HUGE screen available with me anywhere I go.
 
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I can't help but think the Vision Pro would just look so much better in Space Black, paired with dark grey cushions/bands.

I suppose Tim needs to save that colourway, so he has something to be really excited about at the next keynote, and so early adopters have a reason to buy a new one next year.
 
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Apple’s VR is dead on arrival.

This is a result of Apple’s poor relationship with app developers and competitors.

As we have now seen all the major companies Apple desperately needs are not only not developing for Vision Pro but are yanking their iPad versions from being compatible too.

I suspect their behaviour with the 27% third party app store fee this week has been the straw that broke the camels back.

Downvote me all you want but these are facts… they have no interest at all supporting Apple’s entry into another new category and continuing their market dominance and for once Apple needs them more than they need Apple.

Apple are screwed.
Vision Pro is dead on arrival.

Save this post and look at it again in two years time, then give me kudos
Why downvoting? There's a lot of disappointment with Apple on all fronts. It blows my mind why there's so much buzz about this VR gadget anyway. Nothing is better than a real life experience. Don't waste your time on gadgets. It leads to depression and burnout.
 
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Why downvoting? There's a lot of disappointment with Apple on all fronts. It blows my mind why there's so much buzz about this VR gadget anyway. Nothing is better than a real life experience. Don't waste your time on gadgets. It leads to depression and burnout.
Does MacRumors have a snail mail option that I'm not aware of? Surely you wrote your comment by hand and mailed it in and a MacRumors staff member typed it in for you? How much did that cost you? Or do you have a personal assistant to type your comments for you so you can avoid touching a gadget?
 
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Why downvoting? There's a lot of disappointment with Apple on all fronts. It blows my mind why there's so much buzz about this VR gadget anyway. Nothing is better than a real life experience. Don't waste your time on gadgets. It leads to depression and burnout.

I see buzz on here, with the gazillion articles… but has anyone in real life actually mentioned AVP?

Hand on heart, be honest… they haven’t.
 
I see buzz on here, with the gazillion articles… but has anyone in real life actually mentioned AVP?

Hand on heart, be honest… they haven’t.
I've spoken about the AVP with a few people but there is definitely more buzz in the tech circles. However, I was around when the iPhone came out and, in my opinion, this launch feels very similar. While I think it was talked about more (because everyone had a phone) there was a lot of negativity about how expensive it was and how Apple should just stick to computers and the iPod. I think a lot of the tech commentators are dead-on when they compare the AVP with the previous major launches (iPhone, iPad, and Apple Watch) and how those initial devices were actually pretty underwhelming, even compared to the follow-up hardware just a year or so later. Personally, I thought the iPad was going to fail. There were an extremely limited amount of apps at launch and a majority were iPhone apps that you just resized to fit the iPads screen. However, one big advantage the iPad has over the AVP is that its price point was very accessible (which surprised a lot of people). If they can get the cost of the hardware down in the next 24 months to something under $2k for an "Apple Vision", then I think this device has a very good chance of succeeding.
 
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