I haven't spoken with anyone at Apple ever in regards to the watch. I made my order on April 10th at 00:05:55 and have sat "patiently" since. I've been going on what I've seen from these forums (I know, it's a small sample size). Based on what has been going on, seems that the first 3 minutes of orders were charged AFTER planes landed in KY. In hindsight, the orders may have been charged BEFORE the planes landed.
All this means nothing. Just another person guessing in the wind like everyone else here. Never do I ever assume someone on here is 'in the know'. It's all hearsay and guesses, with the occasional trolling. It's just for fun.
Apple initiates the charge when the shipping label is printed. If the charge is approved you see a "pending" on your CC account. That "pending" can take a few days to turn into a full blown charge. That is why most people don't see an actual charge until after they get their AW. But make no mistake, Apple makes sure they will get paid before the product goes out the door.