Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
They could drop the cable box if they used CableCards (as TiVo does). And if Apple could get cable vendors to actually treat CableCards as first-class citizens, it would be a major win. Comcast techs, at least, never have a clue when they need to fix a CableCard problem.
US only.

Selling at twice the price and limiting it to only the US doesn't seem like a good idea to me.
 
Yeah, because no one wants another set-top box, like those gigantic, gaudy, heavy, eyesores that are the Apple TV 2... people would MUCH RATHER just trash their perfectly great, nearly new, name-brand HDTV that they'd hoped would last them 10 years or so, and pay twice as much for Apple's all-in-one solution. :eek: /s

I really hope that the Apple TV set doesn't mark the death of the Apple TV set-top box. As an owner of 2 Apple TV 1's, I kinda felt Apple gave me the finger when they dumped support for us with the release of v2. But at least the price of entry is fairly low, if and when (ok, when) I finally cave and decide AirPlay is worth having. But essentially telling owners of a $99 set-top box that if they want continued support and features they have to spend several grand on a new TV???!!!! ...god, I hope they wouldn't do that.
 
Why does Apple need to even manufacturer a TV when they can simply just sell an AppleTV in it's current standalone box? I just don't see the need. For example, if an Apple television does indeed cost 1.5-2X as much you might justify it for one room in your house, but what about people who have 2-3 TVs?

Just doesn't quite make sense to me especially if you can 'AppleTV-ify' your current TV with a $99 box.
 
I'll bet half the posters here could have written a more accurate prediction of an Apple TV set.

...and their speculation be worth just as much as this guys.

No remote. No set-top box. Def need to attack the distribution model.

Exactly.

When an Apple TV is mentioned the first things I think about is integration with the App Store, iPhone/iPad Controller, and it's expensive.
 
Twice the price?

if i can buy a 55" for $1000 + AppleTV2 for $99

then

True Apple Television needs to be $1100 (maybe $100 more for integration).

Apple's competition here is itself.

No one will pay $2000 for a 55" Television. Period.

I paid $2000 for a 58" plasma 2 years ago. tons of people pay $2000+ for tvs still nowadays. Not everyone is fine with insignia westinghouse and vizio.
 
Apple will need a disruptive feature in order to make a wave in the TV market, and Munster's speculation didn't sound very exciting to me. I'm really not all that wow'd by a TV that has my iOS apps and plays Apple media. Seems unlikely to me that it'll stream other formats like MKV, so I'll still need a Boxee box (or WDTV, or whatever).

With the iPhone it was a great new UI, glass screen, and sleek design. That was disruptive.

With the iPad they made a whole new device category.

What will it be with TV?
 
I haven't heard any point in any speculation on features that would require Apple to make the entire TV. An enhanced Apple TV could do everything rumored, whether it involves Siri, Cable Card, over the air control with an iPhone/iPad, etc. Why would Apple go for a high end low volume product (a full TV) when they could go for a low to mid range higher volume product (set top box) and still charge a premium relative to other products? TVs are the commodity, the content and software being put on them is where Apple can differentiate itself.

Apple didn't say no one wants a set top box, they said no one wants *another* set top box. If their box replaces the other ones, I doubt anyone would complain.
 
not really, i'm 23 and i'm on my 3rd tv within 5 years. i switched from 37 lcd to 40 plasma to 42 led recently

You do realize that you are wasting money. Right? LED just refers to the light source. It's a clever marketing term because people confuse them with OLED TVs which cost like three to four times as much.
 
As a long-time Apple shareholder, and enthusiast, this move scares me. It feels like it could be a miss-step. I don't think they can go into a low margin business and reinvent it if people still need to have cable or Directv. If they were able to remove that piece, then I think they can justify a premium.

It’s not a move, so don’t be scared: it’s an outsider dreaming up speculation on what Apple MIGHT do.
 
I wouldn' be suprise, but to me, a TV is really just a monitor - nothing more.

If I want to control it in a special way, I would be much more like to get another box - with an HDMI out that that use the monitor.

Certainly wouldn't pay double the price!
 
As a long-time Apple shareholder, and enthusiast, this move scares me. It feels like it could be a miss-step. I don't think they can go into a low margin business and reinvent it if people still need to have cable or Directv. If they were able to remove that piece, then I think they can justify a premium.

I am a long time shareholder too and I agree with your comments. I do not think an expensive tv just to be a hub is what Mr. Jobs had in mind. If Apple does a tv there will be more to it. I really think they are working to get content without cable or sat, time will tell, but Steve saying that he "cracked it" leads me to believe that we will be in for a big surprise.

:apple:
 
Sony Bravia Already Has Great Features

My new Sony Bravia has full Internet connectivity built-in. It supports, Amazon, Netflix, Hulu and much more... it was also cheaper than the Samsung with the same panel.

My point is, I really don't think Apple is compelling enough to be very competitive in this space. The media they offer is the same media offered by everyone else. Further, nobody is willing to pay $500 or $1,000 more just to: collapse all of their remotes into one; or command the TV (using Siri) to "watch all new Revenge episodes".
 
As long as the bits that make it "go" are available as an external box (aTV3?), it's cool.

But at 2x I'm not a buyer unless it's also replacing the PS3 and giving me the occasional massage with Happy Ending...
 
I haven't heard any point in any speculation on features that would require Apple to make the entire TV. An enhanced Apple TV could do everything rumored, whether it involves Siri, Cable Card, over the air control with an iPhone/iPad, etc. Why would Apple go for a high end low volume product (a full TV) when they could go for a low to mid range higher volume product (set top box) and still charge a premium relative to other products? TVs are the commodity, the content and software being put on them is where Apple can differentiate itself.

Apple didn't say no one wants a set top box, they said no one wants *another* set top box. If their box replaces the other ones, I doubt anyone would complain.

For the same reason that they sell the All-in-one iMac in larger numbers versus the Mac mini. Offering the whole widget makes sense and gives better integration.


My new Sony Bravia has full Internet connectivity built-in. It supports, Amazon, Netflix, Hulu and much more... it was also cheaper than the Samsung with the same panel.

My point is, I really don't think Apple is compelling enough to be very competitive in this space. The media they offer is the same media offered by everyone else. Further, nobody is willing to pay $500 or $1,000 more just to: collapse all of their remotes into one; or command the TV (using Siri) to "watch all new Revenge episodes".



Wouldn't you actually have to know what the mythical Apple HDTV offers. I don't know how you can mention compelling on a product that you have not an inkling of what it does. If you could read the future you'd be rich and not on Macrumors.com like most of us.
;-)
Computers are a commodity just as much as a TV but Apple's area of focus has always been the higher ASP area. HDTV will be no different. They're not going to court people that want Vizio or some other entry level brand.

The extras are precisely what no one knows here. The speculation is empty as they come. No matter what happens we're still a ways away from a launch and so much is going to happen between know and then.
 
You do realize that you are wasting money. Right? LED just refers to the light source. It's a clever marketing term because people confuse them with OLED TVs which cost like three to four times as much.

i didnt buy it for the led, i bought it for the bigger screen. the led just happened to be in the same price range. i have the 40 one at my parents house and wanted to replace the 37 with a bigger one at my place at uni. its not like im using 3 tvs at the same time, im not that crazy
 
Sorry even if they would be sold at the current price for TV sets at those sizes I would not buy an Apple made TV set. Reason being is chances are it would have very few ports to connect things like my game system, cable box, DVD/Bluray ect.

Top it off Apple would try to force obsolete it very quickly (say 3 years) this would mean it would no longer really be able to get anything from iTunes and streaming services would stop working not long after that.
Sorry Apple history would try to make even TV throw aways every few years. TV last 5-10 years easy between needing to be upgraded.
 
Of course remember, regardless of how cool it is, NEVER BUY AN APPLE FIRST GEN PRODUCT.

I generally wait until the third generation. By then they usually have bugs worked out and a majority of the features you actually want implemented.
 
Of course remember, regardless of how cool it is, NEVER BUY AN APPLE FIRST GEN PRODUCT.

I generally wait until the third generation. By then they usually have bugs worked out and a majority of the features you actually want implemented.

By that logic you shouldn't buy non Apple devices ever, because they are crappy no matter which gen they are.
 
They could drop the cable box if they used CableCards (as TiVo does). And if Apple could get cable vendors to actually treat CableCards as first-class citizens, it would be a major win. Comcast techs, at least, never have a clue when they need to fix a CableCard problem.

US only.

Selling at twice the price and limiting it to only the US doesn't seem like a good idea to me.

A lot of people don't know that cable companies are required by FCC regulations to provide a cable card when one is requested.

Twice the price ? They must not be thinking about selling very many. Look at the Mac Pro. A very nice machine but few are sold.

If Apple wants to sell TV sets they would have to be competitive in the marketplace.
 
apple logo on the wall.

apple logo on the wall.

I will admit it - I wanted to Apple iphone 4S to have a distinctly differently design because I wanted to look cool, show that I had the latest and greatest.

But if people see an Apple logo :apple: on the wall (tv) they'll know I paid DOUBLE for a monitor screen from Sharp.

- and they won't think I'm cool, they'll think I'm an idiot.:)
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.