My thoughts - Why Steve Jobs' Life Matters to Me
Why Steve Jobs' Life Matters to Me
In elementary school, my parents bought me an Apple IIe. I had no idea who Steve Jobs was, but boy did I love Lemonade Stand. This simple game taught mathematics, strategy and marketing. I easily recall the excitement that a "HOT!" day engendered.
I moved on to the Infocom text-adventure games, meandering through the narrative worlds of Zork and Hitchhiker's Guide to the Galaxy.
I was able to convince my parents to buy an Apple IIgs for me. Wow, I really am a geek.
Years later, in 2001, I was watching a turtle-neck clad man describe a gadget that was "magical," the iPod. A long-time music fanatic, I knew I had to have one.
But alas ... I was a student living in the budgetary confines of New York City. I was a rabbinical student at the time. By the time I was able to afford the iPod, I was able to get the newer click-wheel model. I was the coolest.
Fast forward to today. I am a rabbi in Omaha, Nebraska, and have lived here for 5 years. I tout Omaha as a real city because, hey, we have an Apple store!
I type this on my iMac, sitting next to an iPad, a Macbook, and across from my Apple TV. I have been converted.
In the last few years, as I devoure RSS feeds about Apple, and hit refresh dozens of times during live product announcement blog-casts, I started to think that this wasn't a company that was just about product creation.
Steve Jobs will be remembered for being an incredible business man, creating a chain of retail stores. He will be remembered for creating products that revolutionized industries; the iPod changed music. The iMac changed computing, and the iPhone is changing ... well, it seems everything!
Beyond all of this, though, Steve Jobs helped all of us be three things; curators, creaters and connectors.
Apple's technology enables us to curate information. With my iPhone in hand and my iMac at my desk, I can "go" anywhere.
iMovie, iPhoto, Garageband ... we are creators. I don't think it's hyperbolic to say that Apple has taught us to teach ourselves; to find new talents and hobbies, to learn ... to feel empowered. Apple has never been about specs; how many gigabytes of RAM, how big the hard drive is ... Because of Steve, Apple is about an experience. It's about an emotional connection.
Which brings me to number 3, and the reason why his death genuinely touches me.
In my rabbinate, I have tried to use technology to make Judaism relevant. For Rosh Hashanah (the Jewish new year,) we leveraged the power of social media to crowd source answers to the question, "What does the shofar call YOU to do?"
All of the technical stuff was done on Apple technology. And the project brought the congregation closer together. It brought people together.
I'm a believer that technology can encourage deeper relationships, and that the balance of curation, collection and connection brings us knowledge, expertise and efficiency, while also contributing a sense of empathy and yes, even love. One just needs to look at twitter and facebook to see the words that are being poured out about Steve Jobs.
Often at funerals, I conclude by saying, "We pray that so-and-so's memory will be a blessing, and that the memories of his/her life will lead us from strength to strength." I pray the same for the memories of Steve Jobs.
There is no question that he changed the face of business and technology. But his legacy also continues to change us, as we connect with each other.
Eric L
2011-10-05 11:41 PM
elinder@templeisraelomaha.com
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Eric Linder
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