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Steve Jobs Pitches Cupertino on Stunning New Apple Campus

Crazy! I had a very similar vision in mind for my companies campus :eek:

Also, I know the council members were excited to meet with and speak to Steve so they probably just said anything that came to mind as an excuse to converse with him, but MAN there were a lot of STUPID comments from them to Steve! Did anybody else think that when watching lol?
 
tibi08 said:
This design is beautiful and I really hope they build it. But some observations - how come there are apparently no roads leading to the building, and more importantly...

How practical is a large donut building? I mean, do people really want a 20 minute walk around the donut to reach the HR department? Or can they reduce journey time to 10 minutes by cutting through the courtyard (in good weather)? :D
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Good points, but a quote from the news story might hint at a solution...

"The facility will be 80% landscaping, with most of the parking underground"

So there's clearly going to be significant underground building for the car parks; it's probably not going to be a big deal to have maybe 8 underground passageways criss-crossing the central area for inclement weather. The underground connections could even have airport-style travelators so that it could actually end up being quicker for people to get between arbitrary offices within the campus. Don't forget that many of the big campuses in the bay area are multi-building anyhow so trips to other departments involve delays and an outdoor excursion in those cases.

The existence of significant underground structure probably also addresses your observation about the lack of roads, I suspect that if the carparks are underground then the access routes will be via ramps at the site perimeter that dip underground and then go on to the parking areas. That shouldn't be expensive because they won't need to tunnel, they can build the access roads in trenches that are then covered over and landscaped on top off.

There was a rumour 6 months ago that Norman Foster had won the contract for the design (https://www.macrumors.com/2010/12/06/norman-foster-to-design-apples-new-cupertino-campus/). Is it official who the architect is now? Surely it must be on the plans. Was that mentioned in the meeting video?

- Julian
 
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Mr Jobs seems to be the real mayor of Cupertino. What a strange council. I always thought you would have to be able to speak English in the US to work for a government body and also have a high level of qualification. Not even Jobs really understood the concerns of the chinese guy to his left. He didnt even have real questions, asking him kind of random stuff. We are probably a bit old fashioned in this sense in Europe.
 
Was good the see the master in action bringing it home with his presentation. Incorporating personal anecdotes and his long time history in Cupertino there was no chance in h*ll for any opposition. Now there didn't seem to be any opposing views of the Council anyways, as shown by the pathetic ass kissing, waving iPad etc.
 
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Hope Steve is still around to rock up with his homies to their new iCrib.

That's not a hollowed out volcano it's being built on is it?
 
Love the consistent positive environmental twist on :apple:'s business, from their computers to the whole new campus. I mean what other company would provide environmentally friendly commuter busses for their emlpoyees, go from 20% to 80% landscaping, etc etc?! Impressive! :)
 
ziggyonice said:
If I remember correctly, I read somewhere that they're even building an underground, high-speed subway to connect the two campuses together.

Incredible.

EDIT: Found the source (Cult of Mac).
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The campus design looks great. It is going to be a hit. The light hitting this is going to allow massive day-lighting from sunrise to sunset. The underground parking is going to have a lot of other uses.

However, the underground tram between the two campuses was scrapped a few months ago over costs. Doing anything underground around here is prohibitively expensive due to earthquake code. Also, the two campuses have a major interstate between them. What you will see is a regular bus circuit running non-stop between the two.

Also, the exact migration of employees is right now set up to be those in Infinite Loop and City Center to get the new campus. The rest will move into old Loop. Also, they are going to have an EM lab at least three stories tall that will only be rivaled by major aerospace companies.

If you notice in the design, there may be a protrusion in the north east corner breaking the dual symmetry of the building. That is going to have Steve's office right at the top giving a great view of the Diablo and Santa Cruz mountains. It will also house the main entrance, auditorium and high end meeting rooms. They want a heliport on the top of this wing and I am sure it will be some back and forth with Cupertino over that. People are already jokingly calling this part of the circular building "the nipple."

I hope they post some interactive walk troughs of this place soon.
 
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tibi08 said:
How practical is a large donut building? I mean, do people really want a 20 minute walk around the donut to reach the HR department? Or can they reduce journey time to 10 minutes by cutting through the courtyard (in good weather)? :D
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It is California, weather is always good.
 
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Except at some point, somebody's gotta pay for it.

I wouldn't want to be the guy paying for everybody else's free wifi.
 
rikscha said:
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Mr Jobs seems to be the real mayor of Cupertino. What a strange council. I always thought you would have to be able to speak English in the US to work for a government body and also have a high level of qualification. Not even Jobs really understood the concerns of the chinese guy to his left. He didnt even have real questions, asking him kind of random stuff. We are probably a bit old fashioned in this sense in Europe.
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Yes i thought so too. He asked him if the building will meet the standard safety regulations?? I mean after Jobs clearly gave the idea of this being an bulding of epic proportions built by the greatest experts on that field for a ton of money, thats a pretty stupid question to ask.
 
tibi08 said:
This design is beautiful and I really hope they build it. But some observations - how come there are apparently no roads leading to the building, and more importantly...

How practical is a large donut building? I mean, do people really want a 20 minute walk around the donut to reach the HR department? Or can they reduce journey time to 10 minutes by cutting through the courtyard (in good weather)? :D
Click to expand...

They'll just FaceTime ;)
 
anjonjp said:
Why apricot orchards instead of apple orchards!!?:eek::);):apple::apple::apple:

Seriously though, the project looks exciting!! Hopefully, this will be a structure that will become a future historical building too (regardless of who its tenants may be far down the timeline). :cool:
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You are right here, this building is Steve's Magnus Opus and will probably be named after him as the decades pass.

Why orchards? The growth of the valley has almost made fruit orchards extinct. Before Silicon Valley, this place was known as "Valley of the Heart" and was a major fruit growing and canning place up 'til the 70's when technology took over.

One old timer who worked for Sperry in the 50's here told me he would regularly take breaks from his building near Cupertino writing mainframe code. Lunch was usually a few pieces of fruit and a ham sandwich from a pit roasted pig across the street.

The City of Sunnyvale just north of Cupertino made their last orchard area a Historic District so it wasn't cemented over a few years ago. The second to last major orchard in Sunnyvale, C. J. Olsen's, is now just an orchard themed shopping center. That upset a lot of old time Sunnyvale folks.

Also, I wouldn't be surprised to see these new orchards get a lot of local attention in this "urban / rural intermix." that many are trying to do. Also, like the Loop, this creates a very closed inner space that reminds me of the inner courtyard of The Pentagon in DC.
 
boss.king said:
That looks freaking amazing. Wonder what the price tag is for a place like that...
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My take, knowing Apple / Steve, this is going to be just south of $100 million if managed right. Mostly of the labor unions are kept in check from doing their usual on site job alterations to re-estimate labor fees.

Also, I can see him not allowing any illegals on the job site. Steve is a tougher SOB that the local Ironworker boss. Meetings between those two would be worth the price of admission.

I am sure the general contractors are lining up already begging to take this job.
 
2stepbay said:
Hard to believe SJ is worth multi-billions. There is no sense of ego or attitude in his presence. Just a great guy wanting to achieve the best for others. I wish him a speedy recovery.
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He saves that for private meetings. Believe me, it is there by the truckload!
 
The councilman giving Steve Jobs advice about how to make a presentation is about as perfect as it gets. Jobs is like, ya I got this part.
 
hollerz said:
lol that's what I thought. Hardly the most professional bench of councillors.

Building looks amazing though :D
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one of them asked if Apple was going to make the building fire safe etc....daft question...but then maybe they gave a lot of unsafe buildings in Cupertino. But I cannot imagine any major architectural firm ignoring or under speccing health, fire and safety. I would think that the building regs in CA for office space is very onerous.
 
So if Steve Jobs is really that sick why would he present his case just one day after the WWDC?
 
baummer said:
So that's what they're doing with all of the money they're saving by not rewarding investors through dividends.
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and that's the way it should be.

stupid economics always getting away with the coin.

with this building they give something great to the people who are working their ass of to put out these products.

and its also great imagebuilding of course :)

does anyone knows who the architect is of this ??????
 
Michael Scrip said:
Apple's new NC data center is 500,000 sqft... and it cost $1,000,000,000.

I'm not sure how much of that was servers and other hardware... but overall it's just a metal warehouse.

The new Apple campus building will be a state of the art piece of architecture... with all sorts of alternative energy and other technologies...

I'm guessing at least $2,000,000,000 or more...
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looked up building cost SF, $250sqft x 3.1M = $775,000,000 so I imagine that must be the lowest estimate. My guess would be closer to 1.5B
 
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