Steve Jobs Pitches Cupertino on Stunning New Apple Campus

[SpinDrift]

So are building their own particle accelerator?!

The building looks fantastic. I love the concept and can see it being a real architectural asset to Cupertino. Bringing the land back to much of it's indigenous state on the surface is exactly what companies like Apple should be doing. Although the building is large, the scale of landscaping around and within the building really makes it look like it's sharing the space with nature, rather than dominating it.

Beautiful.

 

[Schizoid]

Vote

Residents of Cupertino, CA... please watch this video carefully, and think about who you vote in next time... Personally I would get rid of this bunch of imbeciles

 

[RedWeasel]

Didn't know that Cupertino is in Asia.... learned something

 

[VulchR]

Glass... architects love it. However, for a technical building housing computers you want an internal environment that is stable. I can imagine the workers in the building getting overheated and bothered by glare. Besides, instead of a circle it should be a ∞...

 

[rhinosrcool]

Steve was pretty clever mentioning things like " if we have to leave Cupertino".

I'm no architect, and it is beautiful, but it looks like it wastes a lot of space? Don't the curves cut down on usable space? (I've only read the first and last page of this thread, so if any of this has been covered, just ignore it).

 

[JS77]

That video was awesome! Much better than the WDDC keynote

I love how the city council are trying their hardest to ask "serious" questions, but they can't help but try to get Steve to "love them" - I mean seriously, when the Mayor pulled out his iPad and said "I love this and my daughter loves it"... I just cringed for him.

You could see from Steve's reaction too he was thinking "you idiot..."

And this when you just gotta love Stevey

 

[ArcaneDevice]

This design is beautiful and I really hope they build it. But some observations - how come there are apparently no roads leading to the building

where they're going, they don't need roads.

 

[Lone Deranger]

It truly does look like an awesome building but do a google image search for GCHQ Cheltenham and you will see a very similar design.

Maybe another swipe by Eric Schmidt during his time on the Apple board?

 

[Optimus Frag]

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Why don't they just buy Cupertino?

Seriously. Buy every building, all the roads, take over the infrastructure and show local governments around the world how things should be done.

Be an interesting experiment at the very least.

 

[louiek]

Once again, Apple is holding out on us. I have it on good authority that the REAL New Apple Campus looks like this…

Image

You, Sir, are a genius.

 

[colmaclean]

Glass... architects love it. However, for a technical building housing computers you want an internal environment that is stable. I can imagine the workers in the building getting overheated and bothered by glare. Besides, instead of a circle it should be a ∞...

Should be fun with their glossy screens!

 

[Lesser Evets]

Like all such architecture, it looks awesome on renderings. While it might start out as nice as is, that donut will close up in the future if the biz expands after Jobs is in the dirt. Then the parking will creep in on the orchards and trees. Awkward additions, etc.

Can't wait to see it completed. Hope it keeps integrity.

I can't believe these stupid questions being asked by those council members..

The council members, much like the majority of council members anywhere, lack focus and intelligence. It's a "job" for housewives. Anyone with real skills or real education don't have time for that garbage.

Jobs sounds focused. The council people have little focus and all fluff.

 

[beejam]

Truly disappointed that Steve didn't pull a "One More Thing..." moment for the city council. Something along the lines of the building being able to actually fly would be just grand....

 

[johneaston]

Seems weird for a company with 12,000 employees to build a new HQ that holds 13,000. Surely they'd have outgrown the new HQ before it's even completed.

 

[rdlink]

Once again money talks.

Was there a point to your statement other than the obvious? Money has always "talked" and always will.

 

[Popeye206]

Residents of Cupertino, CA... please watch this video carefully, and think about who you vote in next time... Personally I would get rid of this bunch of imbeciles

LOL! I was thinking the same thing! +1

 

[xlii]

My very first thought when seeing the pic of the proposed new apple campus... the pentagon.

 

[ratzzo]

Amazing! Imagine if it were shaped like an

 

[RichardI]

The building looks both opulent and wasteful. It looks like Dunkin' Do-nuts headquarters.
Natural gas is not a renewable resource, and while it burns cleaner than some other alternatives, it still creates emissions. I'm afraid Mr. Jobs has reached that dangerous point in his life where he has begun to believe he is infallible, and that every decision he makes, since he made it, is absolutely correct. The power grid as a back-up??
Wind power, solar power, or geo-thermal would be a much cleaner and impressive solution. I guess Mr. Jobs isn't all that up-to-date after all.

 

[tjcampbell]

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Steve really had to bite his Tongue. How strange it must have to been to have dealt with such morons. Free WIFI and an iPad! Imagine what apple pays in tax and brings to the community. That woman is such an idiot!!!

 

[Hattig]

This design is beautiful and I really hope they build it. But some observations - how come there are apparently no roads leading to the building, and more importantly...

How practical is a large donut building? I mean, do people really want a 20 minute walk around the donut to reach the HR department? Or can they reduce journey time to 10 minutes by cutting through the courtyard (in good weather)?

Maybe there's a little internal transit system that goes around the circle!

Seriously, I doubt the building has a circumference over over two miles (assuming HR is directly opposite) or a diameter of 2/3rds of a mile (10 minutes across the courtyard).

 

[KnightWRX]

Apple's new NC data center [...] overall it's just a metal warehouse.

Please never go into the Data center design and building business. How can someone even make a comment like this... Just a metal warehouse... wow.

How typical of a government body to ask its people "what's in it for us?" instead of "what can we do for you?"

How typical of an American to forget the words of one of its great leaders.

Ask not what your country can do for you, ask what you can do for your country

John F. Kennedy is rolling in his grave hearing you propose the country should do something for a citizen instead of the opposite.

 

[Sjhonny]

I don't really like the buildings. Neither do I see the point in a completely round building, except for it's monumentalism. It I'll be very hard to fit in all the program elements, without having tons of unused spaces.

Also, it's not like there trying to do something special. It's just a gigantic apple store from the outside, with the curved glass, the white concrete and metallic (aluminium/steel) touches.

The only thing I found remarkable, I thought of it when I heard Jobs talking about the moscone as being the biggest they could get, is that they indeed intend to build something with a similar function on campus.

What I don't understand on the other hand is why they didn't fit everything into the donut.

 

[126351]

Glass... architects love it. However, for a technical building housing computers you want an internal environment that is stable. I can imagine the workers in the building getting overheated and bothered by glare.

E-mail Steve asap. I too am worried they would have overlooked this when designing a three billion dollar building...

What I don't understand on the other hand is why they didn't fit everything into the donut.

It can't utilise any more space because of the housing lot in the SW corner.

 

[JabbaII]

Natural gas? Go with Solar even better for the environment at only 4x the cost.

Also Sterling Archer said he wants his turtle neck back.

Solar is still not as efficient per square feet compared to gas. Need to cut down a lot of the greenery.