Microsoft aren't in the hardware business. Apple is a hardware company. If you want to compare their market share, do it to their primary competitors, HP, Dell, Acer, Asus, etc...
Call it what you will - Microsoft's marketshare, the PC's marketshare, Winbloze, beige boxes, I don't care -- the fact remains that Apple is after the customers who go for the non-Mac option (which tends to be a PC running Windows) because it's the only place to get new customers from. Yet people keep insisting (as an argument against suggestions that Apple should think about cutting their prices) that nooo, Apple aren't after that marketshare at all. As if they're too cool to be bothered. When the fact is that Apple are all over those customers like horny teenage boys.
These discussions tend to descend into petty arguments about things that are completely besides the point (I see we're already on "but Microsoft doesn't make hardware!"

), so I'll go back to the post I originally commented on:
If I understand you, you want Apple to reverse the policies that has made them so successful these past 10 years.
Which was in response to:
DELLsFAN said:
I'd like to see Apple re-tool the symbiosis of OSX with hardware and allow other manufacturers to legally use the OS. I'd like to see Apple offer more choices in their own family of computers. I'd like to see Apple offer more options for upgrade by consumers for more products than just the Mac Pro. I'd like to see Apple lower prices across the board.
I.e. the exact same thing that all Apple fans except the apologists have been saying all along.
rdowns' suggestion, then, being that Apple owes their success over the past ten years to NOT lowering their prices and NOT offering a diverse product range.
My view is the opposite: These policies are exactly what has prevented the Mac from becoming the hit it should be by now, given the reasons I mentioned earlier (25 years, Vista sucks, relentless advertising, overrepresentation in product placement, the Mini, iPod/iTunes/iPhone halo effect etc etc). It's not just that their prices are too high for riff-raff -- that's perfectly alright. The problem, I feel, is that some of their computers are so overpriced that people who
can afford them are racking their brains trying to justify the purchase. I keep going back and forth myself, go in and configure a Mac Pro and go "OK, well, it's within budget"... then I think for a second and go "Wait... no! The nerve of these bastards, who do they think they're fooling", and I'm off to Dell's configuration page again.
Uh, that's like saying if it wasn't for Windows and Office, Microsoft would be struggling.
That's gotta be the worst analogy I've heard this year, and it's April already. Those two products are the backbone of Microsoft's business, one has been around for 24 years, the other for 20 years. Not even close to Apple's software, phones and portable music players, products they started making in this millennium, 25 years after they started a computer company.