But don't make us belief that Blu-ray is exclusively owned by Sony and each and every other company thus must pay royalties only to Sony. The only thing you accomplish is to demonstrate how uninformed you are...
Please.
Do a little research.
Whose engineers created the BluRay standard?
Who receives the lion's-share of the licence fee?
Who invested massively to force the movie studios to reject the other HD disk format?
And it's all perfectly fine and dandy.
Sony are entitled to play this game. It worked for them many times in the past. Sony Vaio laptops are equipped with BluRay. So anyone that thinks that this optical disk copy protection system is valuable is completely free to go out and buy one of these wonderfully functional and crap-ware-free computers.
That is how free markets operate.
Where in the rule books does it say that other companies are obliged to buy into technologies they don't profit from and do not think add value to their products?
I am certain that Zune owners would be keen to access iTunes content. But by selecting the Zune hardware they ruled themselves out of that option.
These difficult choices are made by consumers. If you buy a BMW, you don't get those funky Audi headlights. Live with it. Or chose different.
If you buy a Mac, you don't get the BluRay. Tant Pis!
This is not a complex problem.
If you want BluRay, buy a Vaio. or a Dell. What exactly is the problem?
C.