you are lobbying for Apple's FAILURE, and instead of trying to argue to turn them around and stop them from going over the cliff, you are choosing to push them over it with your position.
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That sound you hear is millions of people laughing at your description of the world's number one "most innovative" company (Fortune), number one "most admired company" (Fortune), and number one "most valuable" technology company (Wall Street market cap) as "going over the cliff." With over $40 Billion in cash, Apple is not only NOT going over the cliff, but they own the whole mountain.
Like many before, you can make dire predictions about Apple's demise, but the fact is, they continue to DEFINE the direction for consumer technology, not FOLLOW it. As I wrote before, Blu-Ray is dead, and was dead on arrival. Physical media is a quaint little anachronism that the next generation will look at with curiosity, wondering why anyone ever used such a thing. Will Blu hang on for a while? yes. Are there some (particularly professional content authors) who need Blu now? yes. But consumer products don't need to be everything to everyone. Digital local and cloud storage is the present and future for consumer consumption. Take a deep breath and give up your physical media