Then why did Blu-Ray sales for just two months (January & February 2010) exceed digital download sales for the whole of 2009?
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Steve Jobs Suggests Blu-ray Not Coming to Mac Anytime Soon
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Then why did Blu-Ray sales for just two months (January & February 2010) exceed digital download sales for the whole of 2009?
Not without running on the Windows side. Which is even more infuriating.
Don't Avid do a Mac solution?
Have you tried out Encore CS5?
I have never needed to burn to disk in my line of work, but the CS5 brochure looks pretty?
C.
Well, we've now heard from the homeless pirates who will never sit in front of anything bigger than someone ELSE'S black and white 12" cathode ray TV screen.
Next!
But Blu-ray never took off because Apple never sanctioned it, so it's never going to be a widely used format. Consumers have now moved on to Streams, Downloading, Torrents... They eliminated the need for Blu-Ray... so learn to deal with it.
You got me. I haven't upgraded to CS5 yet, but it's on the list, and will report if they've fixed any of the uselessness of Encore CS4 for anything Blu-ray with a menu. Thanks for the ray of hope.
Unfortunately, I STILL have to make the decision between updating the Mac version or biting the bullet and getting the entire Windows version.
But Blu-ray never took off because Apple never sanctioned it, so it's never going to be a widely used format. Consumers have now moved on to Streams, Downloading, Torrents... They eliminated the need for Blu-Ray... so learn to deal with it.
Mac... Don't eat the brown acid.
Apple needs Blu-ray THROUGHOUT the line to survive as a cutting-edge COMPUTER manufacturer.
Blu-ray doesn't need Apple. Not a bit.
No, people will pay $1 or $2 to watch a movie, so don't claim everyone is going to pirate, but Movies are certainly going the way of MP3's so let's all join in the fun as Apple moves us closer to that goal.
Please don't confuse the Sony-haters with facts; it only encourages them.
To ignore more.
The only goal Apple is moving you closer to is their own bankruptcy if they don't change their direction.
Some other lucky company will be putting that iChip in your fool iHead.
But nobody cares about Blu-ray, so why would Apple "need it?" Blu-ray died on the vine don't forget, fast internet killed it several years ago. You keep trying to pull Apple down to your level, but I'm not sure why...
I'd challenge you to see the differences in a double blind test with a well encoded 3GB HD file against a BD disc. I'd give you 50/50 odds of guessing the right one. I know BD owners love to tout all those wasted bits, but that doesn't mean they're needed. Lossless audio means absolutely nothing when double blind tests prove 256kbit AAC is indistinguishable from the original 100% of the time. More channels can be cool, but more bits aren't actually needed per channel.
I'm 100% for BD on the Mac and consumer choice, but golden ears and audiophile wet dreams don't impress me. I'd simply like to be able to rip BD discs from within the Mac OS and not have to install/boot Windows to get things done. This is what makes the Mac look bad. Oh, you can do that on a Mac. Just boot into Windows! WTF should I EVER have to boot into Windows for anything? Until Apple and Steve Jobs come to comprehend that, the "Mac" and OSX will always be second fiddle to Windows. I guarantee you that no Windows user ever felt the need (let alone would Jobs allow him to if he could help it) boot into the Mac OS to get something done.
So why is it Mac users are constantly having to boot into Windows to run everything from Blu-Ray (and the software to rip it) to most video games to a heck of a lot of professional software. No, Apple cannot make companies write Mac software, but they sure as heck could do a lot more to encourage and foster such development (like say updating their "pro" computers more often and offering actual cutting edge desktop level GPU and CPUs in their "desktops" instead of just mobile crap in disguise.
I'd just like to see Apple have a division that actaully CARES about their COMPUTERS instead of just their gadgets. OSX has a ways to go yet to beat Windows in every regard and they will NEVER get there if they keep this attitude of "Maybe NEXT year we will concentrate on the Mac". That should NEVER happen. Hire more people, but keep the Mac development on the cutting edge, not delay it years at a time so the phone/gadget division can stay ahead of Nokia. Sheesh. Maybe Steve should put Woz in charge of COMPUTERS and Steve can play with his pads and phones all day long. The sad thing is that those of us that actually care about the "Mac" and OSX proper can see the writing on the wall. It may take years, but unless something changes, the Mac just isn't going to be competitive much longer. Windows7 isn't the total crap that the initial Vista was and 3rd parties ensure that Windows hardware will always have the cutting edge available for it. Apple cannot afford to just sit idle for a year and push phones. Microsoft isn't' sitting idle. Dell/Lenovo/HP aren't sitting idle. They push new product as fast as they can.
What do you mean? Apple is one of the wealthiest companies on the planet. They have over $40 Billion in pure cash, 2nd most valuable firm in the USA. They are the polar opposite of going bankrupt.
I think you need to learn that Apple's goal is only to build the best products, and blu-ray is not in the cards... it's a dead end, so you need to learn about Apple's Xserves and the massive hard drive they are building on the east coast. These are the future of "video"... not the phonograph.
Xserve
Apple's new Data Farm
I didn't ignore anything, you were talking about sales, I was talking about the amount of viewable content. Very few people care about "sales", it's all about the amount of enjoyment this content generates for society.
it's not about obeying the law, it's about finding the correct economics between "paying for content" or "stealing it"... so content producers need to find the "happy" medium... or they won't make any money.
so the law has nothing to do with it, we are long past that issue, it's now about content producers learning about micro-economics and how data travels through wires... otherwise they're screwed.
But Blu-ray never took off because Apple never sanctioned it, so it's never going to be a widely used format. Consumers have now moved on to Streams, Downloading, Torrents... They eliminated the need for Blu-Ray... so learn to deal with it.
Blu Ray died? When? I must have missed the funeral... Was it the same day HMV expanded their blu Ray section?
If anything streams are the minority format, I know a lot of people with blu rays... I can honestly say I don't know anyone who has downloaded a movie through iTunes and everyone seems to use love film.com (uk version of netflix) to get physical discs. Admitidly this was through an unscientific poll, but still.
The only exception I can think of is the BBC iplayer, but the people who use that to watch something like doctor who end up buying the discs anyway.
The reason I personally believe iplayer is doing so well was touched on earlier in this thread, someone said that most consumers won't pay for something that is nonphysical, something about the perceived value for money, I can't find the exact quote but whoever it was said it much better than I did.
Iplayer is free, so a lot of people will use it, however if the BBC started charging I'm sure their numbers would go down. I'm sure free but illegal downloads/torrents also fall into the same category.
Streaming, you can't give it away?
Certainly any viable commercial business model for distributing video has to compete with piracy.
The pricing and the use of DRM make iTunes for video less attractive than iTunes for Audio.
So I do think Apple needs to reboot it's video service, and create a new product which is the TV equivalent of the original iPod.
Here's my guess....
Apple will launch an updated version of AppleTV within 18 months.
The product will be tiny; based on the A4 SOC. Imagine an iPod touch, without a screen or a battery - but with an HDMI connector.
The manufacturing cost will be quite low. Low enough for Apple to give away the device with a content subscription. You don't buy a device, you buy a TV package, which guarantees a number of premium TV shows, along with many more advertising supported shows. And the chance to buy VOD movies, games and so on.
The box is tiny enough to be effectively invisible, (tiny enough to be built-into flat screen TVs)
Computers running iTunes on the local network would serve as optional local media caches. The storage on the device itself would be quite limited. This also means most content would also be accessible from your computers, your iPhone your iPad and so on.
The device supports the App store model. So media streaming apps, like iPlayer, Hulu and AirVideo would be immediately supported. 3rd party content providers could sell shows through a custom app.
It is clear that such a device would not satisfy the hardcore videophiles here. (Even if it did deliver 1080p)
But despite that, I could see households where this device would be preferable to cable or satellite subscriptions. And if the pricing of packages and movies were right, it would easily out perform the 1st generation AppleTV.
The main competitor of such a product would not be BluRay, but premium cable packages. Sky TV in the UK, Canal Plus in France etc.
The iPhone shows that technically this is doable.
But the challenge to Apple would be to knit together the content deals, and try to wean advertisers towards much smarter targeted advertising.
It would be the viability of the device to deliver advertising which could really make it a success.
C.
Ooops, someone forgot to tell James Cameron and all these people who now have a usless blu ray, oh no!
http://www.gizmodo.com.au/2010/05/avatar-blu-ray-sales-now-total-6-2m/
Also Macdrew, blu ray is not so dead that Jobs doesn't seem to mind using it to distribute films from Pixar. Hmmm, that's interesting. Don't offer it through your computer company, but do sell the old, obsolete media to the masses.
http://www.pixartalk.com/tag/blu-ray/
http://www.pixartalk.com/tag/blu-ray/
Yes, but you are living in Britain where modern technology is looked down upon. I'm in the States where if you go into a Walmart you'd be hard pressed to find a Blu-Ray disc... it's all iPods, iPhones and accessories for them.
A lot of you still have 20GB caps on your monthly internet usage, so no wonder you don't understand where the future is heading. We don't have any of those limits, thus the cultural divide. You guys need to stand up and fight your providers for cheating you, it's the American way. Demand 108Mbps, unlimited for 50 quid and see what happens.
Yes, trying to hold a tangible item in a non-tangible world is also testament to the backwardness of Britain's fear of the future. We have no such qualms since we invented the internet and know the data will always be there. Streams, torrents, downloads, they are the future of ALL media delivery, so let's move forward together.
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